Uncover the missing dimension in consumer emotions

What if the emotions your participants don’t say out loud are the ones that matter most?

In this webinar, iMotions’ Graham Page introduces a breakthrough approach to measuring emotional arousal: estimating respiration rate directly from standard webcam video.

No wearables. No lab visits. No extra hardware. Just a webcam and a whole new layer of emotional insight. This presentation will be similar to what was presented at this year’s ESOMAR, but with the opportunity for Q&A.

Here’s what the webinar will cover:

• Why arousal matters to understanding emotions. We’ll share why measuring physiological arousal matters for understanding emotional expressions.
• Introduce webcam respiration. See how this novel, scalable method turns everyday webcam footage into emotional insights—no specialized equipment required.
• Proven, not just promising. We’ll walk through validation data comparing webcam-based respiration estimates against a lab-grade respiration belt.
• Real-world results. Explore case studies of webcam respiration in action. 

Whether you’re in market research, media testing, or ad optimization, this session will show you how to go beyond what people say to understand how they truly feel—unlocking richer insights and sharper creative decisions.