Eye Tracking

Track attention in controlled environments

The average person spends the majority of their waking time in front of a screen – but what are they really looking at? Screen-based eye tracking allows for the measurement and analysis of visual attention to almost any form of media. Perform screen-based eye tracking on images, videos, websites, games, software interfaces, 3D environments, mobile phones and more to provide deeper insights into eye movements and visual attention.

Eye tracking is used to measure and follow attention during an advertisement.

Look deeper with eye tracking data

Use eye trackers from Smart Eye, EyeTech, SMI, and Gazepoint and synchronize with over 50 other biosensors. Use static or dynamic areas of interest (AOIs) and access over 30 eye tracking metrics. Carry out gaze, fixation, and saccade classification using a range of methods with built-in R notebooks. Use gaze mapping to observe behavior on websites, and test visual attention with mobile devices. Complete the entire experimental process within the iMotions platform.

See results with eye tracking

Researchers are already using the screen-based eye tracking module to:

Explore dyslexia detection with children
Measure cognitive load of users of a website or app
Test gaze patterns in face perception
Investigate gaze tolerance of children with autism
Improve usability and accessibility of both digital and printed information

iMotions Screen-based Eye Tracking SolutionsPDF Download

Eye tracking is used alongside other biosensors while a participant completes a survey.

Get a Demo

We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.

FAQ

Here you can find some of the questions we are asked on a regular basis. If you have questions you cannot find here, or elsewhere on our website, please contact us here.

What is screen-based eye tracking?

How does screen-based eye tracking work?

What can I use screen-based eye tracking for?

Can webcams be used for eye tracking?

Features

Hardware agnostic
Integration with a wide range of eye trackers, from vendors such as Smart Eye, SMI, EyeTech, GazePoint etc.
Advanced analytics
Analytic tools for screen-based multimedia stimuli (images, videos, websites, games, software interfaces and 3D environments) including heat maps and gaze replays
Built-in QA
Integrated quality assurance tools
Real-time visualization
Real-time visualization of key eye tracking metrics such as live gaze, pupil size, and distance to screen
Website testing
Website aggregation supported with Chrome, IE, and Edge
Advanced areas of interest
Collect detailed data from static and dynamic areas of interest (AOIs)
Automated metrics
Measure over 40 metrics such as time to first fixation, time spent, revisits, fixation count, mouse clicks, key strokes etc
Scene recording and editing
Scene video recording, segmentation, and editing
Mobile device eye tracking
Test any kind of mobile device
Data export
Export all raw data and metrics in accessible formats
Gaze mapping
Carry out gaze mapping on websites, both on screen and mobile phones
Automated AOI Addon
Fully automated Area-of-Interest (AOI) tool for dynamic eye tracking data. Requires the Automated AOI module