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How Facial Expressions Analysis can be done remotely
You can still continue your biosensor research using post-processing of facial expression data. Check out our case study and tips for working remotely.
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Fragrance Testing – Unveiling the Olfactory Impact on Human Behavior
Fragrance testing explores how scents influence human behavior by evaluating their emotional, cognitive, and sensory impacts. From natural and synthetic components to psychological responses, this field blends chemistry and psychology to reveal how fragrances affect mood, memory, and decision-making, providing insights for marketing, therapy, and environmental design.
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What is Habituation, and How Does it Work?
Habituation is, in essence, a learning process where an individual’s response to a stimulus decreases after repeated exposure. This allows people to “tune out” non-threatening or repetitive stimuli over time, freeing up space for new and potentially impactful stimuli.
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Introducing iMotions’ New Automated AOI Module
iMotions’ new Automated AOI module revolutionizes eye-tracking data analysis by eliminating the need for manual retargeting in dynamic content. Researchers save time with automated object tracking, boosting productivity across industries like gaming, VR, and academia. This tool enhances workflow, cuts costs, and improves the accuracy and efficiency of eye-tracking studies.
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How Meditation Affects the Brain – Exploring the Science Behind Inner Calm
Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation. It enhances neuroplasticity, reduces amygdala activity linked to stress, and alters brain waves, increasing alpha and theta waves associated with calm and relaxation. Discover how meditation promotes mental clarity and well-being. Meditation has been practiced for thousands of…
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Optimizing Safety Procedures with Eye-Tracking Glasses
A Modern Approach to Workplace Safety Eye-tracking glasses are transforming workplace safety procedures by providing real-time, objective data on workers’ focus, helping identify hidden hazards. This technology enhances safety protocols and minimizes risks. When combined with voice analysis, it offers deeper insights into cognitive and physical task performance, leading to more effective safety interventions and…
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The Profound Power of Music: How Music Affects the Brain
Discover how music influences the brain, from boosting memory and regulating emotions to enhancing cognitive function and physical health. Learn about the brain regions involved in processing music, like the auditory cortex, motor cortex, and limbic system, and explore how music therapy benefits mental and emotional well-being. Music. The one drug no one ever told…
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Going Local – How Culture Affects Purchasing Decisions
Culture deeply influences purchasing decisions, shaping consumer behavior through shared values and norms. From luxury goods as status symbols to cultural missteps in global campaigns, marketers must navigate these nuances. By localizing strategies and using tools like biosensors, brands can avoid pitfalls, respect traditions, and align with diverse cultural expectations Wouldn’t it be great if…
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Smart Eye Aurora 60Hz Eye Tracker White Paper: Real-World Performance, Real Results
The Smart Eye Aurora 60Hz Eye Tracker stands out by providing accurate, reliable data in realistic, everyday research environments, not just under idealized conditions. Smart Eye and iMotions has recently concluded a comprehensive validation study of the Aurora 60Hz Eye Tracker to ascertain its applicability in varying conditions. It was important for us to not…
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Flops and Fumbles: When Big Ideas Crash and Burn
Introduction We’ve all heard the phrase “the best-laid plans of mice and men often go awry.” But what about the best-laid plans of marketers and product designers? As it turns out, they’re not immune to the whims of fate—or, more accurately, the unpredictability of the market. Picture this: a shiny new product hits the shelves…