Introducing the Study Builder in iMotions Lab
The Study Builder in iMotions Lab is a powerful tool designed to streamline the process of creating, managing, and analyzing studies involving various biosensors and data collection methods. Whether you are a prospective client or a novice user, this guide will help you understand the robust features and options available in the Study Builder, and how it integrates with other capabilities of iMotions Lab to enhance your research.
Key Features of the Study Builder
1. Versatile Study Types
- Screen-based Studies: Create experiments delivered on a computer screen with stimuli such as images, videos, audio files, surveys, or interactions with websites and applications.
- Remote Data Collection: Conduct studies online, allowing participants to engage via their webcams, capturing data from diverse locations.
- Glasses-based Recording: Utilize eye-tracking glasses for live data collection or import pre-recorded data for synchronization and analysis.
- Screen-free Recording: Record data without presenting stimuli, ideal for interviews or observational studies using cameras and biosensors.
- Mobile Device Interaction: Capture interactions with mobile apps using real-time screen recordings.
- Smart Eye Pro Integration: Leverage the advanced capabilities of the Smart Eye Pro system for detailed eye-tracking studies.
- Virtual Reality (VR): Conduct immersive studies using VR headsets, with options to record or import VR data.
- Test Plan Configuration: Define complex stimulus sequences through CSV files for detailed experimental setups.
2. Comprehensive Stimulus Options
- Media: Include images, videos, and audio files to create engaging stimuli.
- Surveys: Integrate quantitative and qualitative survey responses to gather detailed participant feedback.
- Screen Recording and Website Interaction: Capture participants’ interactions with specific applications or websites.
- Scene and Face Recording: Use webcams to record participant behavior and facial expressions during the study.
- 360 VR Content: Present 360-degree images or videos in VR headsets for immersive experiments.
- Qualtrics Integration: Link to Qualtrics surveys for enhanced data collection capabilities.
3. Intuitive Study Flow Design
- Flow Designer: Add, edit, and organize stimuli in the desired sequence, customizing the order and duration of each stimulus.
- Multiple Study Flows: Create and manage different versions of your experiment to facilitate between-subject designs (A/B testing).
- Block Creation: Group stimuli into blocks for complex experimental structures, ensuring specific sequences of stimuli are presented together.
4. Advanced Sensor Integration
- Select and Sync Sensors: Choose from a wide range of biosensors to collect data, including eye trackers, facial expression analyzers, and more. Synchronize data from multiple sensors for comprehensive analysis.
- Live Markers: Add real-time markers during data collection to highlight specific events or responses.
5. Customization and Flexibility
- Screen Configuration: Define screen resolution and dimensions for accurate stimulus presentation and data calculation.
- Stimulus Properties Editing: Batch edit properties of multiple stimuli to streamline the setup process.
- Manual and Automated Flow Assignment: Choose whether iMotions randomly assigns study flows or allows manual selection during data collection.
Enhancing Research with iMotions Lab
The Study Builder is seamlessly integrated with other features of iMotions Lab, allowing researchers to design and execute complex studies with ease. By combining various biosensors and data collection methods, iMotions Lab enables the exploration of intricate research questions, providing deep insights into human behavior. The platform supports real-time data visualization, advanced analytics, and the generation of comprehensive reports, making it an indispensable tool for academic, commercial, and clinical research.
With the Study Builder, you can:
- Create detailed experimental designs tailored to your research needs.
- Collect high-quality data from diverse sources and synchronize it for thorough analysis.
- Visualize and interpret data using powerful tools like heatmaps, gaze paths, and signal overlays.
- Enhance the educational experience by providing students with hands-on research opportunities.