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Lab, real world, or phone screens – All about eye tracking setups
iMotions specialists Tom Baker, PhD and Kerstin Wolf discuss the different setup environments for which you can do eye tracking. They demonstrate use cases and demo studies for different setups, from screen-based to mobile testing and VR. They also show the suite of analysis tools in iMotions and recommend the proper eye trackers for each…
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What are Emotions, and How do We Measure Them?
What do we mean when we talk about someone’s “emotions”, or their “emotional responses”? Moreover, what can we reliably measure about an individual’s “emotional experience”, and how do those measures help us understand behavior? Dr. Brendan Murray and Dr. Jessica Wilson give an introduction to what we mean when we talk about “emotions”, and how…
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Bringing Neuroscience to your Business School
Human behavior research has become increasingly prevalent in the study of business, from consumer neuroscience to education, communication to decision-making. Neuroscientist Dr. Jessica Wilson and Customer Success Manager Robert Christopherson from iMotions provide a crash course in the most common biosensors used in business research and education, with examples of how schools and companies all…
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Measuring anxiety and predictive behavior with biosensors in VR
Virtual Reality (VR) is proving a fruitful testing ground for aiding sufferers of anxiety by providing simulated, controllable environments for people to confront it. Customer Success Manager Tue Hvass and Technical Specialist Mike Thomsen present how biosensors in VR a can be used to measure anxiety, and ultimately pave the way for treatment options within…
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Grant Writing: The Complete Pocket Guide
This comprehensive guide will teach you how to write grants, the grant application process, and a list of where to apply for grants.
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Heart Rate Variability – What This Measure Means for Emotions
Heart rate variability (HRV) refers to how much an individual’s heart rate speed varies. It’s clear that when we run or exercise in some way then our heart rate will increase compared to when we’re at rest, but the time in between each beat can also vary.
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Webcam-Based Eye Tracking vs. an Eye Tracker [Pros & Cons]
![Webcam-Based Eye Tracking vs. an Eye Tracker [Pros & Cons]](https://imotions.com/wp-content/uploads/2022/09/pexels-diva-plavalaguna-6937660-scaled-2.jpg)
We dig into the world of dedicated eye tracking hardware and webcam-based eye tracking and potentially what the future holds.
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Easy mobile UX and UI testing for everyone.
With the new Smart Eye mobile stand, eye tracking mobile devices becomes a seamless experience for everyone who wants better content.
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What Is Facial Expression Analysis? (And How Does It Work?)
Facial expression analysis can provide objective, real-time data about how our faces express emotional content.
