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iMotions API: What is it and how can you use it to maximize your research?
When you have a research setup that requires getting 3rd-party data into and communicating with iMotions, how can you make the iMotions API work for you? Product Director Ole Jensen and Customer Success Manager Tue Hvass, PhD demonstrate several API use cases centered on systems integration and workflow automation, virtual environments (in Unity), wearables, and…
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Remote Research with iMotions: Facial Expression Analysis & Behavioral Coding from Your Couch
The ebbs and flows of the coronavirus, hybrid research and social distancing has produced new challenges for researchers studying human behavior. What can you do when it’s no longer feasible to bring participants into a lab setting, or if you just want to extend the reach of your participant pool beyond your location? This webinar…
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Lab, real world, or phone screens – All about eye tracking setups
iMotions specialists Tom Baker, PhD and Kerstin Wolf discuss the different setup environments for which you can do eye tracking. They demonstrate use cases and demo studies for different setups, from screen-based to mobile testing and VR. They also show the suite of analysis tools in iMotions and recommend the proper eye trackers for each…
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What are Emotions, and How do We Measure Them?
What do we mean when we talk about someone’s “emotions”, or their “emotional responses”? Moreover, what can we reliably measure about an individual’s “emotional experience”, and how do those measures help us understand behavior? Dr. Brendan Murray and Dr. Jessica Wilson give an introduction to what we mean when we talk about “emotions”, and how…
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Bringing Neuroscience to your Business School
Human behavior research has become increasingly prevalent in the study of business, from consumer neuroscience to education, communication to decision-making. Neuroscientist Dr. Jessica Wilson and Customer Success Manager Robert Christopherson from iMotions provide a crash course in the most common biosensors used in business research and education, with examples of how schools and companies all…
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Grant Writing: The Complete Pocket Guide
This comprehensive guide will teach you how to write grants, the grant application process, and a list of where to apply for grants.
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Heart Rate Variability – What This Measure Means for Emotions
Heart rate variability (HRV) refers to how much an individual’s heart rate speed varies. It’s clear that when we run or exercise in some way then our heart rate will increase compared to when we’re at rest, but the time in between each beat can also vary.
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Webcam-Based Eye Tracking vs. an Eye Tracker [Pros & Cons]
We dig into the world of dedicated eye tracking hardware and webcam-based eye tracking and potentially what the future holds.