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How Facial Expressions Analysis can be done remotely
You can still continue your biosensor research using post-processing of facial expression data. Check out our case study and tips for working remotely.
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Best Alternatives to SMI Eye Trackers
When Apple acquired SensoMotoric Instruments (SMI) in 2017, SMI ceased operations as a general provider in the eye-tracking technology market. Researchers and professionals who once relied on SMI’s products are now faced with aging equipment that lacks ongoing updates. With no new eye-tracking devices forthcoming from SMI, the search has begun for reliable, high-quality alternatives…
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iMotions Expands Remote Data Collection Suite with New Webcam Respiration Module
– A Breakthrough in Scalable, Non-Invasive Respiration Monitoring iMotions’ new Webcam Respiration Module enables scalable, contactless respiration monitoring using a standard webcam within its Remote Data Collection platform. This innovative tool allows researchers to capture multimodal data, including eye tracking and facial expression, from any location, transforming remote research across fields like consumer neuroscience, psychology,…
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How Webcam Respiration can enhance your Remote Research
Webcam respiration enhances remote research by detecting respiration rate and cycle duration through video analysis. Researchers gain emotional insights using only a webcam, combining webcam-based respiration with eye tracking and facial expression analysis for a more nuanced understanding of respondents’ implicit emotional responses, even remotely. Remote research is becoming increasingly popular as it gives respondents…
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Explicit and Implicit Methods: Capturing the Full Spectrum of Human Responses
Discover how combining explicit and implicit methods in research provides a comprehensive understanding of human behavior. By integrating self-reported data with subconscious physiological responses, researchers can gain deeper insights into emotions, preferences, and decision-making. This holistic approach enhances accuracy and uncovers hidden behavioral patterns across various fields. Imagine you’re sauntering down the alluring snack aisle…
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T’is The Season: Taste-Testing Research and The Legend of the Pumpkin Spice Latte
Discover the history and science behind Starbucks’ Pumpkin Spice Latte (PSL)—an iconic fall favorite. This blog explores the PSL’s evolution, consumer research, and the power of biosensors like eye tracking and GSR in taste-testing, helping brands understand nonconscious consumer reactions and optimize beverage product launches. Every Autumn (or Spring, depending on where you are), people…
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Fragrance Testing – Unveiling the Olfactory Impact on Human Behavior
Fragrance testing explores how scents influence human behavior by evaluating their emotional, cognitive, and sensory impacts. From natural and synthetic components to psychological responses, this field blends chemistry and psychology to reveal how fragrances affect mood, memory, and decision-making, providing insights for marketing, therapy, and environmental design.
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What is Habituation, and How Does it Work?
Habituation is, in essence, a learning process where an individual’s response to a stimulus decreases after repeated exposure. This allows people to “tune out” non-threatening or repetitive stimuli over time, freeing up space for new and potentially impactful stimuli.
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Introducing iMotions’ New Automated AOI Module
iMotions’ new Automated AOI module revolutionizes eye-tracking data analysis by eliminating the need for manual retargeting in dynamic content. Researchers save time with automated object tracking, boosting productivity across industries like gaming, VR, and academia. This tool enhances workflow, cuts costs, and improves the accuracy and efficiency of eye-tracking studies.
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How Meditation Affects the Brain – Exploring the Science Behind Inner Calm
Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation. It enhances neuroplasticity, reduces amygdala activity linked to stress, and alters brain waves, increasing alpha and theta waves associated with calm and relaxation. Discover how meditation promotes mental clarity and well-being. Meditation has been practiced for thousands of…
