Attention

Track dwell times and fixation metrics, highlight areas of interest, and create data visualizations such as heatmaps and gaze paths with your preferred eye tracking technology. Because iMotions supports multimodal research, you can combine your eye tracking insights with other methods such as event-related potentials or alpha waves from EEG.

Arousal

Monitor changes in arousal regardless of whether your participants are stationary or mobile. iMotions has specific analyses built for eye tracking, galvanic skin response, electrocardiography, and respiration data, so that you explore arousal, relaxation, or stress. 

Cognitive Workload

Investigate mental processes from multiple psychophysiological inputs simultaneously, whether you are using heart rate variability, blink rates, respiration rates or EEG power spectral. iMotions eases the analysis of these large, complex datasets with clever, exportable annotations and open-source R-Notebooks.

Emotions

Measure engagement, valence or other aspects of emotions from pre-recorded video or live camera feed with our AI-assisted, automated facial expression analysis and/or voice analysis tools. With iMotions, you can also choose to use EMG to support your facial coding research.

Social Psychology

Explore human interactions such as group dynamics, interpersonal relationships, and cultural differences with Voice analysis and Facial Expression Analysis. Combine these with arousal metrics to better understand non-conscious contributions to social dynamics.

Therapeutic Intervention Testing

Quantify effects of cognitive therapies of patients’ physiology or leverage live data visualization for biofeedback research. With iMotions, psychophysiological data analysis for therapeutic research or cross-validation studies is manageable, allowing you to further your investigation of your patients’ well-being.