Next-level customer insight
with the world’s leading human behavior software
We help major brands create more value
Uncover emotional behavior with iMotions
Ensure products suit current market conditions
Understanding of your customers relies heavily both on what customers can, and cannot, verbalize. Measuring both is critical to providing the best product experience. Current research methods such as questionnaires, focus groups, surveys and self reporting are often biased, as customers don’t necessarily express how they actually feel.
The iMotions research platform has raised the possibilities for uncovering emotional consumer behavior and gain more insights on consumer perception of design, brand image, customer loyalty and purchase decisions.
How does it work?
By providing multisensor integration into one single platform, we allow researchers to take a multidimensional approach to understand and explain consumer behavior.
iMotions helps with human insights for all types of business cases
We support multiple business outcomes
The results gained from biosensor-based research will give you a competitive edge.
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
Neuroscience for Effective Digital Strategies
iMotions helps HeyHuman think differently about brands and marketing. By measuring people’s behavior during advertising testing, UX studies, concept development and more, Neuroscience Consultant Aoife McGuinness is able to deliver more nuanced insights and create more engaging content.
A car simulator lab for a Mythbusters experiment, powered by the iMotions API
The MythBusters team wanted to determine whether driving while talking hands free is really less dangerous than talking while holding a cell phone. iMotions powered the experiment setup, integrating a car simulator with biosensors. The iMotions API was used to receive trigger events and to send the driver’s biosignal data in sync with their driving actions for further analysis.
A new way to keep advertisers in the game
SPARK uses the iMotions Platform to track eye movements and measure brain activity (EEG) to analyze players’ visual attention, emotional engagement and frustration levels elicited by ad display during mobile gameplay.
The iMotions platform
Explore unbiased human responses
iMotions seamlessly integrates emotion recognition technology and biosensor hardware in one place. For every biosensor module you add to your solution, such as Eye Tracking, Galvanic Skin Response, EEG, ECG and Facial Expression Analysis, the more clearer and incisive understanding of human behavior you can unpack.
The software allows stimuli presentation in almost any form, from images, videos, and websites, to real-world settings, VR environments, simulations, and beyond. By presenting all your sensor data synchronized and in real time you save valuable time, allowing you to innovate beyond traditional human behavior research.
The iMotions platform works with any kind of biosensor
Setting up your first multisensor lab
With an iMotions license, you will be trained and guided through your onboarding process by a dedicated Motions expert. Learn step by step how to use the iMotions Platform, from downloading the software & setting up a lab, all the way to building a complete research report.
Want to get certified using our software? Then our iMotions Academy is right for you. You will get an in-depth introduction to biosensor-based research and advance your knowledge in behavioral data and methodologies. The training is e-learning or in-house with peers.