The Smart Eye Aurora 60Hz Eye Tracker stands out by providing accurate, reliable data in realistic, everyday research environments, not just under idealized conditions. Smart Eye and iMotions has recently concluded a comprehensive validation study of the Aurora 60Hz Eye Tracker to ascertain its applicability in varying conditions. It was important for us to not filter the study results or cherry pick in the data to make the findings more appealing, rather the Aurora was tested in real-world scenarios that reflect how researchers and users actually interact with the technology.
The study involved 38 participants with varying characteristics (eye color, glasses, and facial hair). The eye tracker was tested in a dimly lit room with minimal controlled conditions—similar to what researchers might experience in natural lab settings. The subjects were seated comfortably, without the rigidity of a chin rest, and asked to look at 45 different targets displayed on a screen 65 cm away. The study allowed for natural movement, collecting data in realistic conditions rather than enforcing controls that improve accuracy to ensure an artificially high success rate.
The results speak for themselves: even with this diverse dataset, the average gaze error was impressively low at 0.636 degrees (the lower the resulting number the better), proving the Aurora’s precision. The best participants recorded an error as low as 0.408 degrees, while factors like eye color, beard, and makeup had little to no impact on accuracy. Though glasses led to slightly higher errors, overall performance remained highly reliable.
What sets the Aurora apart is its consistent performance, even under flexible testing conditions. With nearly 100% gaze availability across all targets, this eye tracker is equipped for diverse, global research needs, proving its robustness and accuracy across a range of user characteristics.
In short, the Smart Eye Aurora 60Hz Eye Tracker delivers state-of-the-art accuracy in real-world settings, offering researchers confidence that their data will reflect actual user experiences—without the need for idealized testing conditions.
To discover more, you can download the Aurora 60Hz eye tracker white paper and see the study in its entirety, here: Aurora 60Hz Eye Tracker White Paper.
