Automotive Research
Advance automotive research by understanding drivers’ experience through their own eyes. Quantify their alertness, drowsiness, and distraction with objective measures. Assess their comfort by measuring their muscle tension. Evaluate their emotions and arousal as they navigate rush-hour traffic, reduced visibility, or monotonous stretches of highway. Drive innovation that helps them arrive safely.
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Enhance Road Safety through Driver Monitoring
Most traffic accidents are linked to driver inattention caused by distraction or drowsiness. As safety regulations in the automotive industry evolve to save lives, understanding driver states has become more critical than ever.
Our solutions for automotive research leverages eye tracking and facial expression analysis to monitor where drivers are looking, whether their eyes are open, and if they are engaged while behind the wheel. Additionally, measurements such as respiration and galvanic skin response (GSR) provide insights into physiological arousal levels, helping researchers detect fatigue, stress, or heightened alertness in real time.
These tools empower manufacturers to develop smarter, safer vehicles that can respond proactively to driver states.
Specifically interested in testing Driver Monitoring Systems to meet NCAP or other safety performance assessment programs? See our DMS Evaluation Tool.
Optimize Human-Machine Interaction and Trust
Many drivers initially feel skeptical of new automotive technologies, which can hinder seamless integration and safety. By understanding how users perceive and interact with advanced assisted and autonomous features, researchers and designers can facilitate more intuitive experiences.
Automotive research tools allow R&D departments to track emotional responses via voice and facial expression analysis, alongside arousal indicators like respiration, ECG, or GSR.
These measurements help optimize user interfaces, reduce cognitive load, and promote greater acceptance of automation, ensuring a smoother transition toward autonomous driving systems.
Versatile Testing with Simulators and Test Tracks
Our software platform is flexible enough to be used in both high-fidelity simulators and real-world test tracks. It can synchronize data streams from various hardware devices, allowing simultaneous measurement of cognitive load, attention, emotion, and arousal. This holistic approach provides an in-depth understanding of driver behavior under different conditions.
Whether you’re assessing reactions in a controlled environment or in real driving scenarios, our experienced researchers can assist in choosing hardware and setting up your studies, ensuring you gather comprehensive data to improve vehicle safety, comfort, and user experience.
Ergonomics and Comfort Monitoring
Driving is not solely about safety—it’s also about comfort and experience. When drivers settle into their seats, they adjust the environment to their preferences—setting mirrors, seat position, temperature, and even entertainment. Our tools support a holistic approach to optimizing driver comfort, leading to better satisfaction and safer driving experiences.
With iMotions, you can evaluate whether vehicle ergonomics accommodate drivers of various heights by measuring muscle strain via EMG. Additionally, EEG monitoring can reveal changes in cognitive load influenced by environmental factors, helping designers create more comfortable, user-friendly cabins. Eye tracking data can help optimize UX/UI for in-cabin dashboards.
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Solutions
DMS Evaluation Tool
A complete setup for quick and proven evaluation of DMS to comply with NCAP regulation.
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Smart Eye DMS
The world’s leading Driver Monitoring System software, selected by 23 OEMs for 365 car models. For safe, sustainable transportation and better mobility experiences.
Latest Automotive Related Research Papers using iMotions
iMotions is used by leading researchers across the world. Our user-friendly approach combined with powerful scientifically backed data, makes us the number one choice for multimodal research.
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