Partnership powers naturalistic data collection over longer timeframes and in complex environments, such as automotive and workplace, providing deeper insights into focus, fatigue, and engagement.
COPENHAGEN and BOSTON – October 21, 2025 – iMotions, the world’s leading software platform for human behavior research, today announced that it has integrated into its platform the state-of-the-art EEG headset from Neurable Inc., a neurotechnology company pioneering wearable brain-computer interface (BCI) technology
This addition enables researchers to capture, measure and analyze brain activity in naturalistic, real-world environments, including automotive office and training. Researchers can capture high-quality cognitive data over longer periods of time and outside of lab environments, opening new opportunities for understanding mental states such as focus, fatigue, and engagement, providing unique insights for human factors research, workplace performance and safety-critical applications.
“Integrating Neurable’s EEG headset into the iMotions platform expands possibilities for researchers by allowing for unprecedented access to brain data in natural, dynamic environments,” said iMotions CEO Peter Hartzbech. “This unlocks new opportunities to understand focus, fatigue and engagement in the environments where performance and safety matter most..”
Neurable’s next-generation EEG headsets bring lab-grade neuroscience into everyday life, blending comfort and design with professional-level accuracy. Combined with iMotions’ multimodal research platform, which synchronizes data from eye tracking, facial expression analysis, GSR, ECG, and more, researchers can achieve a more holistic picture of human emotion, cognition, and behavior.
“This partnership accelerates our shared mission of democratizing access to lab-grade brain-computer interfaces,” said Dr. Ramses Alcaide, CEO of Neurable. “Together with iMotions, we’re equipping researchers and innovators to measure brain health in everyday environments and design technologies that truly support human performance and longevity.”
The iMotions–Neurable partnership will provide academic institutions, UX labs, neuroscience researchers, and commercial innovators with the tools to better understand the brain and optimize human experiences across industries such as healthcare, education, gaming, workplace productivity, and beyond.
iMotions partners with more than 20 of the world’s biggest sensor hardware companies.
About Neurable Inc.
Neurable Inc. is a Boston-based neurotechnology company specializing in developing AI-powered tools for brain signal translation and brain-computer interface technology (BCI). Powered by patented signal processing, developed through years of pioneering research across leading labs and institutions, and advanced by a leading scientific and expert product team, the Neurable AI platform enables high-performance brain-computer interface in everyday devices. This is the first time technology of this caliber will be available in compact form factors rather than traditional external brain wave monitoring devices.
Neurable is dedicated to creating a world where individuals can better understand their minds, optimize human performance, and conquer the most pressing health challenges of our generation. Having secured over $30 million in funding since its inception, and earning validation from the US Air Force, the company continues to work with its licensing partnership network to make non-invasive BCI technology the standard in everyday devices across multiple industries. Neurable has also teamed up with Healthspan Digital Inc. to bring advanced brain health tools to longevity clinics across the globe and remains committed to tackling more global health challenges, from disease detection and treatment to drug development and more. Learn more about Neurable at neurable.com.
About iMotions
Founded in 2005 and headquartered in Copenhagen, iMotions has developed the world’s leading human behavior research software platform. More than 1,500 organizations around the world – from leading academic institutions to global brands and highly respected healthcare organizations – use iMotions to access real-time and nonconscious emotional, cognitive and behavioral data. By integrating and synchronizing all types of sensors into a single platform, iMotions provides researchers with access to deeper and richer insights – and the most complete picture of human behavior. For more information, visit iMotions.com.
Media Contacts
Todd Graff for iMotions
+1 617-309-0401
Cherie Crosby for Neurable
neurable@berlinrosen.com
+1 518-321-2144