Consumer Insights
Neuromarketing Research Lab
iMotions neuromarketing tools allow users to easily combine neuroscience and marketing to understand consumer behavior on a deeper level. By analyzing emotional reactions, and physiological responses, neuromarketing reveals subconscious consumer preferences and decision-making processes, enabling businesses to create more effective, emotionally resonant campaigns, content and products.
Applications in Neuromarketing Research
iMotions’ Neuromarketing Research Lab can be tailored to your specific research focus, whether in advertisement testing, or audience engagement testing.
Advertisement & Campaign Testing
Avoid losing millions on your next ad campaign. Neuromarketing takes campaign testing to the next level by combining advanced tools to measure visual attention, emotional responses, and physiological engagement. Biometric data reveals whether your audience is excited, captivated, or disengaged, providing actionable insights into what grabs attention and resonates emotionally with your target demographic. With these insights, you can optimize creative strategies, enhance audience connection, and ensure your campaigns hit the mark-before they even go live.
Quantify Brand Perception
Recall, or how well people remember a brand, is difficult to quantify. Complementing questionnaires with behavioral data like eye tracking can help you ensure brand awareness by highlighting how visual elements can be improved. Simultaneously combine gaze patterns with brain-based measurements, facial expression analysis, and perspiration data to gain insight into customers’ motivations, preferences, and decisions. These signals can help inform creative advertising, product development, pricing, and other marketing areas.
Entertainment & Media Testing
Discover how your audience truly connects with your entertainment and media content. Neuromarketing in entertainment and media testing combines tools like eye tracking, facial expression analysis, and physiological metrics to uncover real-time emotional engagement. Measure attention, excitement, and sentiment to ensure your movies, commercials, and TV shows captivate viewers, resonate deeply, and leave a lasting emotional impact-delivering unforgettable experiences every time.
How the Lab Works
- iMotions Lab enables efficient study setup, data collection, and analysis in a single platform to assess neuromarketing metrics like attention, engagement, and emotional responses.
- By integrating hardware such as Eye trackers, FEA and GSR sensors, and cameras, iMotions provides synchronized data to analyze metrics covering the entire field of neuromarketing.
- iMotions integrates with survey platforms like Qualtrics, allowing researchers to gather subjective insights on comfort and strain alongside physiological and behavioral data.
Feature Highlights
iMotions’ platform brings you all the nuances of neuromarketing through advanced biosensors, seamless data analysis and ready-to-present visualizations. Unlock insights into emotional engagement, attention, and decision-making to refine image and video advertisements, campaigns and consumer brand experiences.
Visual Attention Metrics
Capture visual attention through, eye tracking, that reveals where consumers focus, how long they engage, and what draws their gaze. This data can uncover subconscious preferences, improves ad placement, and optimizes product design.
Emotion Metrics
Emotion metrics decodes consumers’ emotional reactions in real-time. In neuromarketing, this insight helps measure sentiment, refine messaging, and create emotionally resonant campaigns and content that connect with audiences on a deeper level.
Voice Metrics
Voice metrics analyze tone, pitch, and vocal patterns to uncover emotional states and cognitive load. These insights help assess consumer sentiment through interviews and think-aloud sessions, which can improve communication strategies, and create experiences that resonate through authentic, emotional connections.
Advanced Survey Tools
Capture self-reported data, which offers direct insights into participants’ perceptions and preferences. With iMotions’ built-in survey editor, it’s simple to align responses with biosensor feedback, enabling seamless integration of subjective and physiological data for a comprehensive understanding of consumer behavior.
Data Visualization and Analysis
iMotions simplifies complex neuromarketing data with intuitive visualization tools, enabling researchers to assess emotional, cognitive, and behavioral insights. These visualizations empower informed decisions, optimizing campaigns and strategies for maximum consumer engagement and impact.
Fully Remote Capabilities
iMotions’ offers a fully remote option for online data collection, that enables seamless neuromarketing research from anywhere. With cloud-based capabilities, collect emotional, and behavioral data from global audiences, empowering impactful insights without geographical constraints. Perfect for scaling studies and reaching diverse consumer groups.
A Versatile Platform
We can help you figure out the best set-up for your current research questions and resources. iMotions is flexible. As your research progresses and your analyses become more complex or your resources change, your dedicated Customer Success Manager can help you adjust your customized iMotions Neuromarketing Research Lab to your upcoming needs.
In-Lab Controlled
Environments
Online Testing
Virtual
Environments
Mobile Studies
Latest Citations in the field of consumer insights
Trusted by Top Researchers
iMotions solutions are used by researchers across the world. Both within academia and top commercial market research departments. Our methods and tools give you the scientific foundation to to build true and impactful insights from.
Remote Data Collection
No space? No problem.
iMotions Remote Data Collection allows you to conduct eye tracking, facial expression analysis, voice analysis, and respiration studies with respondents wherever they are, whenever it suits them. This allows you to gather data from various geographical locations and enhances participant accessibility and inclusivity. Being able to collect data remotely often leads to larger sample sizes and greater diversity, improving the generalizability of your results. Remote Data Collection is a secure way to reduce lab-related logistics and costs while fostering a flexible and adaptive research environment.
Support and Training
All iMotions customers have a dedicated Customer Success Manager who is ready to guide in getting the most out of the software and hardware.
Consultation & Demo before buying
We always make sure you are getting the right setup for your needs
Help center and Dedicated Support
Extensive help center with easy to follow articles and on-call product experts all days of the week.
Consultation
Personalized onboarding, training, and consulting for the entire research process.
iMotions Academy
Become Certified in using iMotions in our 5 day intensive academy.
Our support staff works out of Copenhagen and Boston and have extensive experience using iMotions for research.
Ready to Transform Your
Neuromarketing Research?
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Publications
See publications from our user base of leading researchers
Blog
Read about neuromarketing themes on our blog
Case Studies
See how others use iMotions to power their research labs and achieve unparalleled research efficiency