Consumer Insights
Neuromarketing and Consumer Neuroscience
Leverage the Subconscious Drivers Behind Consumer Decisions
Discover objective insights into attention, emotion, and choice with scientifically validated neuromarketing tools – so you can design better products, ads, and experiences with confidence.
Bridge the Gap Between Stated Intent and Actual Consumer Behavior
With intentions explaining only 28% of real-world behavior and nearly 40% of product launches failing, deeper consumer measurement is critical.
Research shows a persistent gap between what consumers say and what they actually do. Traditional surveys capture stated preferences, but not the emotional and physiological drivers that shape real decisions.
iMotions enables advanced neuromarketing research by integrating eye tracking, biometrics, and emotion analytics into one synchronized platform – revealing what truly drives consumer behavior and decision-making processes.
90–95% of purchasing decisions happen non-consciously
People make their purchasing-decisions in 3 – 5 seconds
Applications in Neuromarketing and Consumer Neuroscience Research
Ad Effectiveness & Creative Testing
Optimize ads before launch using subconscious consumer responses.
Branding and Brand Perception
Pinpoint emotional associations to improve brand recall.
Entertainment & Media Testing
Optimize content for peak engagement and emotional impact.
Shopper Behavior & Retail Experience
Understand shopper behavior across physical and digital spaces.
UX, UI & Interface Design
Measure cognitive load and remove friction to improve UX designs.
Product Design & Packaging Optimization
Design products and packaging consumers instantly choose.
40% of all new products fail on launch
Fixing product issues post-launch costs 5–10× more
Neuromarketing and Consumer Neuroscience Software for Research and Teaching
iMotions strengthens neuromarketing and consumer neuroscience research by integrating eye tracking, facial expression analysis, GSR, and voice analysis, and more, into a single platform for stimulus presentation, synchronized data collection, and analysis.
Designed for both academic and commercial research, iMotions helps teams uncover non-conscious consumer responses, simplify complex research processes, and turn behavioral and biosensor data into clear, actionable insights that inform smarter marketing, UX, and retail decisions.
Popular Neuromarketing Lab Sensor Setup
- Visual Attention: Screen-based eye tracking (e.g Smart Eye Aurora) measures what consumers notice in ads, websites, and packaging.
- Emotional Response: Facial expression analysis (Affectiva) and voice analysis (audEERING) capture real-time emotional reactions.
- Physiological Engagement: GSR / EDA (e.g. Shimmer GSR) and heart rate sensors measure emotional arousal and engagement during marketing stimuli.
Popular Neuromarketing Browser-Based Setup
- Visual Attention: Webcam eye tracking measures where consumers look during advertisements, websites, digital content, and product visuals.
- Emotional Response: Facial expression analysis (Affectiva Media Analytics) detect real-time emotional reactions during ads, concept tests, and feedback sessions.
Flexible Consumer Insights, Anywhere
iMotions adapts to your research environment, letting you capture consumer behavior wherever interactions happen:
- In-lab: Controlled, high-precision testing
- Online: Remote webcam-based studies at scale
- Virtual: Immersive simulations for products and experiences
- In-store & on-the-go: Wearable and mobile, real-world research
Across all settings, multimodal data is synchronized automatically—turning complex behavior into clear, actionable insights.
Looking for a quote for a grant or project?
Our experts support researchers with tailored quotes and grant-ready documentation. We make it easier to align iMotions solutions with your funding requirements.
Measure Real Consumer Emotions with Dedicated Neuromarketing Software
iMotions’ platforms brings you all the nuances of neuromarketing through advanced biosensors, seamless data analysis and ready-to-present visualizations.
Visual Attention
Capture visual attention with eye tracking to see where consumers look, what holds their focus, and what drives higher conversion.
Voice Metrics
Analyze voice tone and pitch to uncover emotion and cognitive load, revealing authentic consumer sentiment that improves communication and experience design.
Data Visualization and Analysis
Visualize complex neuromarketing data with ease, turning emotional and behavioral insights into clear, data-driven decisions that maximize engagement.
Emotion Metrics
Measure real-time emotional reactions to understand how audiences truly feel and create campaigns that resonate, engage, and build lasting brand loyalty.
Advanced Survey Tools
Capture self-reported feedback and seamlessly align it with biosensor data for a more complete view of consumer behavior.
Fully Remote Capabilities
Run neuromarketing studies remotely, collecting emotional and behavioral data from global audiences without geographic limits.
iMotions Neuromarketing and Consumer Neuroscience Research Software Solutions
iMotions Lab
Advanced, fully customizable research platform
Run rigorous, fully customizable neuromarketing and consumer neuroscience studies in controlled lab, in-store, or hybrid environments. iMotions Lab is ideal for advanced consumer insights, retail research, marketing effectiveness studies, where precision, flexibility, and data depth are critical.
iMotions Lab offers:
- Eye tracking (screen-based, mobile, and VR)
- EEG, GSR/EDA, EMG, ECG, and fNIRS integration
- Facial expression analysis and behavioral coding
- Advanced stimulus presentation and experiment control
- Centralized data synchronization and fusion
- Custom hardware integrations and SDK support
- Remote Data Collection (RDC) Add-on for online respondents
To hear more about iMotions Lab, and how it enables advanced, multi-modal neuromarketing and consumer neuroscience research, contact us.
No commitment. Quick walkthrough. See if iMotions Lab fits your research needs.
Media Analytics
Emotion and attention measurement at scale
Measure how audiences emotionally engage with advertisements, films, TV, digital content, and social media using scalable, AI-driven media analytics
Media Analytics is ideal for advertising effectiveness, content optimization, and audience engagement studies where speed, reach, and real-world relevance matter.
Media Analytics offers:
- AI-driven facial expression analysis at scale
- Emotional attention and engagement metrics
- Second-by-second audience response tracking
- Ad testing across digital, TV, CTV, and social platforms
- Content testing for film, TV, trailers, and entertainment media
- Benchmarking against global emotional response norms
- API and SDK access for platform, publisher, and partner integrations
To hear more about Media Analytics, and how it enables scalable, emotion-driven insights for advertising and media content testing, contact us.
No commitment. Quick walkthrough. See if Media Analytics fits your research needs.
iMotions Education
Teaching-focused, guided research platform
Teach or learn neuromarketing, consumer neuroscience, and behavioral research using a hands-on, education-focused platform designed specifically for universities and academic institutions.
iMotions Education enables students to gain practical experience with biometric research methods in a guided, structured learning environment.
iMotions Education offers:
- Webcam eye tracking
- Facial expression analysis
- Webcam respiration
- Voice analysis
- Student-friendly study setup and data collection
- Advanced integrated surveys
- Guided workflows tailored for classroom and student use
To hear more about iMotions Education, and how it supports hands-on learning in neuromarketing and consumer neuroscience learning, contact us here.
No commitment. Quick walkthrough. See if iMotions Education fits your teaching needs.
Trusted by Top Researchers
iMotions solutions are used by researchers across the world. Both within academia and top commercial market research departments. Our methods and tools give you the scientific foundation to build true and impactful insights.
Latest Citations in the field of consumer insights
Remote Data Collection – No space? No problem.
iMotions Remote Data Collection allows you to conduct eye tracking, facial expression analysis, voice analysis, and respiration studies with respondents wherever they are, whenever it suits them.
This allows you to gather data from various geographical locations and enhances participant accessibility and inclusivity. Being able to collect data remotely often leads to larger sample sizes and greater diversity, improving the generalizability of your results.
Remote Data Collection is a secure way to reduce lab-related logistics and costs while fostering a flexible and adaptive research environment.
Support and Training
All iMotions customers have a dedicated Customer Success Manager who is ready to guide in getting the most out of the software and hardware.
Consultation & Demo before buying
We always make sure you are getting the right setup for your needs
Help center and Dedicated Support
Extensive help center with easy to follow articles and on-call product experts all days of the week.
Consultation
Personalized onboarding, training, and consulting for the entire research process.
iMotions Academy
Become Certified in using iMotions in our 5 day intensive academy.
Our support staff works out of Copenhagen and Boston and have extensive experience using iMotions for research.
Ready to Transform Your
Neuromarketing & Consumer Neuroscience Research?
We believe in personal and dedicated customer service and would love to hear about your project, or even just challenges you have that you would like to overcome with the use of better software.
Publications
See publications from our user base of leading researchers
Blog
Read about neuromarketing themes on our blog
Case Studies
See how others use iMotions to power their research labs and achieve unparalleled research efficiency