Emotional Expression
Measured via Facial and Vocal Behavior Across People & Contexts
Understand how emotions are outwardly expressed through facial behavior and voice – across digital, physical, and immersive environments. Conduct studies remotely or in controlled settings, and analyze changes in emotional expression over time, across stimuli, and across participants.
How iMotions Measures Emotional Expressions
Facial Expression Analysis
Run scalable studies to capture and analyze emotional expression through facial behavior.
Voice Analysis
Analyze vocal features related to emotional expression during speech and interaction.
Electromyography (EMG)
Measure subtle facial muscle activity (fEMG) associated with emotional expression in controlled lab settings.
Emotional Expression Capabilities
Analyze Multiple Participants
Measure emotional expressions from multiple participants in a single recording. Ideal for focus groups and live sessions.
Map Emotional Dynamics
Convert facial and voice data into valence–arousal metrics. Instantly visualize results with built-in circumplex and analytics tools.
Expand Qualitative Insights
Automatically transcribe speech and generate word clouds to uncover themes at scale. Ideal for interviews and focus groups.
Content and Ad Testing
Track emotional responses in real time as audiences engage with media. Ideal for ad testing and content evaluation.
Emotions are Rarely Studied Alone
In many studies, emotional expression is combined with attention and physiological arousal to better understand how participants respond – and why those responses occur.
Look at common application areas conducted with iMotions.
Not Sure Which Setup Fits Your Study?
Tell us what you want to study, who your participants are, and where the research will take place. We’ll help configure the right methods, hardware, and research setup for you.
No obligation – we’ll help you figure out the right approach.