Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting strategies with precision based on qualitative and quantitative data. Quantitative ad testing has gone beyond measuring attention and viewer behavior to understanding engagement and what makes an ad emotionally resonant. Affectiva’s technology has been at the forefront of ad testing innovation, providing unrivaled insights and transforming the creative development process. They’ve tested thousands of ads over 15 years using advanced facial expression analysis technology. Earlier this year, Affectiva joined the iMotions team, and we are excited to continue innovating together.
In this webinar, we are celebrating a major achievement: Affectiva’s technology has been use to test over 100k ads! To commemorate this milestone, Graham Page, (Global Managing Director of Affectiva’s Media Analytics) and Sasha Mukhanov, share unrivaled insights useful for:
- Advertising Agencies
- Market Researchers
- Brand Managers
- Media and Campaign Planners
- Researchers that study marketing, advertising, and consumer psychology
By the end of the webinar, you will:
- Learn about how viewers’ emotional responses to ads and content have changed in response decade of turmoil and change
- Understand how the shift to digital-first campaigns is impacting emotional power of marketing
- Appreciate why emotion matters more than ever in an age of AI-generated content
When: Nov 20, 2025 04:00 PM in
Copenhagen
