The aim of this study is to assess the accessibility of the websites of provincial capitals in Poland. The experiment consisted of an automated survey using five tools and an eye-tracking experiment with 15 participants. Analysis of the results
showed that sites with elements without contrast errors are easier to locate, which translates into shorter time to first fixation, and the lowest time to first fixation was obtained by sites with tiled menus. In contrast, it is not possible to
identify the best site from the results obtained. Each of the automatic tools evaluates the site according to its own established criteria. In contrast, the eye-tracking experiment carried out examined a small proportion of entire websites. Creating websites that comply with accessibility standards is key.
Related Posts
-

Your Menu Is Your Most Powerful Marketing Asset
Consumer Insights
-

Measuring Pain: Advancing The Understanding Of Pain Measurement Through Multimodal Assessment
Ergonomics
-

Feeling at Home: How to Design a Space Where the Brain can Relax
Ergonomics
-

Why Dial Testing Alone Isn’t Enough in Media Testing – How to Build on It for Better Results
Consumer Insights

