Research
Discover effective techniques for conducting research. Learn how to minimize bias and create well-designed studies.
All articles
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Independent and Dependent Variables in Research: Key Roles & Examples
Academia
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How Our Environment Shapes Eye Movements and Visual Attention
Consumer Insights
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Participant Recruitment Strategies: Boost Data Quality & Study Validity
Academia
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How to manage data quality
Consumer Insights
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Why Are Citations Important In Science?
Academia
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Mastering the Art of Qualitative Research Interviews: A Step-by-Step Guide
Consumer Insights
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Pupillometry 101: Everything You Need to Know
Best Practice
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How to test on your mobile phone
Best Practice
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Speed vs. Accuracy in Insights – Is the Best of Both Worlds Possible?
Consumer Insights
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What is VR Eye Tracking? [And How Does it Work?]
Consumer Insights
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5 Essentials for an Optimal Galvanic Skin Response Research Setup
Consumer Insights
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The Complete Guide To Grant Writing: Everything You Need To Know
Consumer Insights
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Webcam Eye Tracking vs. an Eye Tracker [Pros & Cons]
Consumer Insights
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Eye Tracking: The Complete Pocket Guide
Consumer Insights
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5 Essentials for an Optimal Eye Tracking Research Setup
Consumer Insights
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How to Code Human Behavior: The Complete Guide to Behavioral Coding
Academia
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Understanding Human Behavior – A Physiological Approach
Consumer Insights
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How to do Website UX and Usability Testing: The Complete Guide to Advanced Methods
Consumer Insights
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PsychologyAdvancing Clinical Psychology: How Biomarkers Improve Mental Health Diagnosis and Treatment
Healthcare
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Master the Art of Designing Effective Questionnaires
Consumer Insights
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5 Basics of EEG 101: Data Collection, Processing & Analysis
Consumer Insights
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How to choose the best eye tracking glasses for your research
Consumer Insights
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How to Set Up a Cutting-Edge Research Lab [Steps and Examples]
Consumer Insights
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Neuromarketing Methods [Cheat Sheet]
Consumer Insights
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Biometric Research: Respondent Protocols – How to Create the Ideal Experimental Setup
Consumer Insights
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In-Store Shelf Testing: How to Optimize Product Placement and Shopper Experience
Consumer Insights
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How to properly sanitize your data collection site between participants
Consumer Insights
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Biometric testing from home to improve Gaming Experience
Human Factors
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How Facial Expressions Analysis can be done remotely
Consumer Insights
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How to Measure Emotions and Feelings (And the Difference Between Them)
Consumer Insights
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Facial Expression Analysis: The Complete Pocket Guide
Consumer Insights
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Using Respiration in Your Research
Academia
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What is Researcher Bias? (And How to Defeat it)
Academia
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Product Development [Advanced Methods]
Consumer Insights
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Gaze-Contingency – How it Works and Why
Consumer Insights
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Virtual Reality Immersion Tested: How Biosensors Reveal the Power of VR [A Case Study]
Human Factors
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What Is EDA Peak Detection and How Does It Work?
Consumer Insights
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Building Emotional Models with Biosensor Data
Consumer Insights
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Statistical Analysis [Which Test To Use]
Consumer Insights
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Understanding and Overcoming Participant Bias in Research
Consumer Insights
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EEG (Electroencephalography): The Complete Pocket Guide
Consumer Insights
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Top 3 Devices for Monitoring and Measuring Brain Activity
Consumer Insights
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Heart Rate Variability – How to Analyze ECG Data
Academia
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Anatomy of an Eye Tracker [How Eye Tracking Works]
Consumer Insights
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The Top 7 Statistical Tools You Need to Make Your Data Shine
Academia
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How We Rebuilt Our Website Using iMotions – a UX Case Study
Consumer Insights
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What is Eye Tracking and How Does it Work?
Consumer Insights
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Zygomaticus Major: The Essential Muscle Behind Smiling and Emotional Expression
Consumer Insights
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Skin Conductance Response – What it is and How to Measure it
Consumer Insights
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Eye Movements Explained: Understanding Saccades, Smooth Pursuits, and Fixations
Consumer Insights
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What Is Facial EMG and How Does It Work? (2023 update)
Consumer Insights
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A Closer Look At Eye Tracking [Infographic]
Consumer Insights
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A Mental Map of EEG [Infographic]
Consumer Insights
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Facing the Facts – A Facial Expression Analysis Infographic
Consumer Insights
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Getting Under the Skin – A Galvanic Skin Response Infographic
Consumer Insights
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Electromyography Infographic – The Electrifying World of Muscle Movement
Academia
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ECG Infographic: Following Your Heart
Consumer Insights
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EEG 101: An Introduction to the Essentials
Consumer Insights
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What Is EMG (Electromyography) and How Does It Work?
Consumer Insights
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5 Essentials for an Optimal EEG Equipment Setup
Best Practice
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Getting Started with Virtual Reality in Research
Human Factors
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Visual Attention and Consumer Choice – What Can Eye Tracking Tell Us?
Consumer Insights
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The 5 Things you Need to Know as a Lab Manager [and the Tools to Help you Succeed]
Consumer Insights
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Neural Oscillations – Interpreting EEG Frequency Bands
Best Practice
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How to Conduct Successful Neuromarketing Studies [Neural Sense Interview]
Consumer Insights
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Automated Facial Coding vs. fEMG – Which Tool is Best for Your Research?
Consumer Insights
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Gaze Mapping in Advanced Eye Tracking Research
Best Practice
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Frontal Asymmetry 101 – How to Get Insights on Motivation and Emotions from EEG
Best Practice
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Enhancing Focus Groups: Best Practices for Effective Participant Engagement
Consumer Insights
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