Areas of Interest (AOIs) are one of the most powerful eye tracking analysis tools, allowing researchers to connect people’s eye orientation to objects in their environment.
Placing AOIs is tedious with dynamic stimuli. Objects move and change shape or people move freely getting closer and further from objects, losing sight of objects or experiencing objects from different perspectives. In the absence of a good tool, placing AOIs requires researchers to make continuous AOI adjustments frame-by-frame. Auto AOI from iMotions adresses this problem by automating the process.
