Consumer Insights
Product Design
Design Products Built on Real Consumer Knowledge
Discover objective insights into how consumers perceive and interact with products using scientifically validated behavioral research tools – helping you design, test, and refine products that truly resonate with users.
Capture Behavior and Emotions During Product Testing
Capture real consumer reactions during product testing with scientifically validated biometric and behavioral research tools.
Measure attention, emotional engagement, facial expressions, and physiological responses to understand how people truly experience your product.
These objective insights help you identify what works, uncover hidden friction points, and confidently refine product design before launch.
Small usability issues can increase task completion time by over 40%, reducing product satisfaction.
Users form first impressions of product usability within the first few seconds of interaction.
Product Design – From Idea To Launch
iMotions can be used in all phases of a products lifecycle and for iterative improvements.
Concept Testing
Use the lab in early stages for measuring reactions and engagement to early concepts.
Testing Ready Products / User Experience
Measure all aspects of product interactions and get objective physiological data of arousal, liking, attention and engagement.
Branding and Promotion
Ensure brand recognition, measure attention and engagement with packaging designs and promotional material.
Claim Testing
Using proven scientific models biometric data can support claims of various sorts, such as its ability to relax, arouse or even safety and accessibility enhancements.
Compliance Documentation
Can people locate and read important information about your product on its packaging and instructions? Eye tracking offers a method for ensuring compliance and documentation.
Product Design and Development Research Software
iMotions strengthens product design and development research by integrating eye tracking, facial expression analysis, GSR, voice analysis, and other biosensors into a single product design software platform for stimulus presentation, synchronized data collection, and behavioral analysis.
Test industrial product design, and digital product design, iMotions helps researchers understand how users perceive, interact with, and emotionally respond to products. The platform supports every stage of the product design process, turning behavioral data into clear insights that guide product design decisions, usability improvements, and product innovation.
Flexible Consumer Feedback, Anywhere
iMotions adapts to your research environment, letting you capture consumer feedback wherever someone assesses your product:
- In-lab: Controlled, high-precision testing
- Online: Remote webcam-based studies at scale
- Virtual: Immersive simulations for products and experiences
- Physical testing: Wearable and mobile, real-world research
Across all settings, multimodal data is synchronized automatically—turning complex behavior into clear, actionable insights.
Looking for a quote for a grant or project?
Our experts support researchers with tailored quotes and grant-ready documentation. We make it easier to align iMotions solutions with your funding requirements.
Measure Real Product Design Testing with Dedicated Behavioral Software
iMotions’ platforms brings you all the nuances of Product Design testing through advanced biosensors, seamless data analysis and ready-to-present visualizations.
Visual Attention
Capture visual attention with eye tracking to reveal how users explore your product, which features stand out, and how design choices influence usability and appeal.
Voice Metrics
Analyze voice tone and pitch to uncover emotion and cognitive load, revealing authentic consumer sentiment that improves communication and experience design.
Data Visualization and Analysis
Visualize complex user testing data with ease, turning emotional and behavioral insights into clear, data-driven decisions that helps design iterations.
Emotion Metrics
Measure emotional reactions to uncover how users respond to your product, it’s features, helping you design experiences that feel intuitive, satisfying, and engaging.
Advanced Survey Tools
Capture self-reported feedback and seamlessly align it with biosensor data for a more complete view of the product testing experience.
Fully Remote Capabilities
Run design testing studies remotely, collecting emotional and behavioral data from global audiences without geographic limits.
iMotions Lab
Advanced, fully customizable research platform
Run rigorous product design and development studies in controlled lab, simulated use environments, or hybrid research setups. iMotions Lab is ideal for consumer product design, industrial product design, and digital product design research where understanding real user behavior, emotional response, and usability is critical.
iMotions Lab offers:
- Eye tracking (screen-based, glasses, VR) for visual attention during product interaction
- EEG, GSR/EDA, EMG, ECG, and fNIRS integration for physiological insights
- Facial expression analysis and behavioral coding for emotional response measurement
- Advanced stimulus presentation for testing prototypes, interfaces, and packaging
- Centralized multimodal data synchronization and fusion
- Custom hardware integrations and SDK support
- Remote Data Collection (RDC) add-on for online product testing
To learn how iMotions Lab supports advanced product design research, usability testing, and product development, contact us.euroscience research, contact us.
No commitment. Quick walkthrough. See if iMotions Lab fits your research needs.
iMotions Education
Teaching-focused, guided research platform
Teach or learn product design, user experience research, and behavioral science using a hands-on platform designed for universities and academic programs.
iMotions Education helps students gain practical experience with behavioral measurement tools used in consumer product design and digital product design research.
iMotions Education offers:
- Webcam eye tracking
- Facial expression analysis
- Webcam respiration
- Voice analysis
- Student-friendly study setup and data collection
- Guided workflows tailored for classroom and student use
- Advanced integrated surveys
To learn how iMotions Education supports hands-on training in product design research and user experience testing, contact us here.
No commitment. Quick walkthrough. See if iMotions Education fits your teaching needs.
Remote Data Collection – No space? No problem.
iMotions Remote Data Collection allows you to conduct eye tracking, facial expression analysis, voice analysis, and respiration studies with respondents wherever they are, whenever it suits them.
This allows you to gather data from various geographical locations and enhances participant accessibility and inclusivity. Being able to collect data remotely often leads to larger sample sizes and greater diversity, improving the generalizability of your results.
Remote Data Collection is a secure way to reduce lab-related logistics and costs while fostering a flexible and adaptive research environment.
Support and Training
All customers receive onboarding and training in using the software by our product experts.
Consultation & Demo before buying
We always make sure you are getting the right setup for your needs
Help center and Dedicated Support
Extensive help center with easy to follow articles and on-call product experts all days of the week.
Live Onboarding
All new users receive onboarding in using the software and hardware they have purchased
iMotions Academy
Become Certified in using iMotions in our 5 day intensive academy.
Our support staff works out of Copenhagen and Boston and have extensive experience using iMotions for research.
Ready to Transform Your
Product Testing?
We believe in personal and dedicated customer service and would love to hear about your project, or even just challenges you have that you would like to overcome with the use of better software.
Publications
See publications from our user base of leading researchers
Blog
Read about Product Design and Development themes on our blog
Case Studies
See how others use iMotions to power their research labs and achieve unparalleled research efficiency