Consumer Insights
Market Research Lab
iMotions software provides the toolkit for combining behavioral science and consumer psychology to uncover consumer preferences, spending habits, and decision-making processes in certain markets. By analyzing behavioral data, researchers can reveal deeper insights into market charactaristics, optimizing product launch strategies, competitive analysis, and customer experiences.
How the Lab Works
- iMotions Lab is the foundation of the setup. It is a single software that runs on a PC computer and allows for study setup, data collection and data analysis.
- External hardware and multiple camera feeds can be connected to iMotions providing a rich in-synch tapestry of data for analysis.
- iMotions integrates with Qualtrics and other popular survey providers as well as having its own survey capabilities.
- Data can be collected in-person or remotely over the internet from participants own devices.
Feature Highlights
The Market Research Lab can be used in all phases of a products lifecycle and for iterative improvements.
Voice Analysis
Uncover emotional nuances, stress levels, and engagement through vocal biomarkers. Voice analysis uncovers deeper insights into participant responses, enhancing understanding of consumer sentiment and decision-making for more effective market research strategies.
Facial Expression Analysis
Decipher and analyze emotions by interpreting subtle facial expressions and nonverbal cues. This method provides real-time insights into participants’ genuine reactions to stimuli.
EEG
Measure brain activity to reveal cognitive states such as attention, emotional engagement, and mental effort. Capturing participant EEG data provides a deeper layer of insight into participant behavior, enriching qualitative research with objective, data-driven findings.
Advanced Survey Tools
Capture self-reported data, which offers direct insights into participants’ perceptions and preferences. With iMotions’ built-in survey editor, it’s simple to align responses with biosensor feedback, enabling seamless integration of subjective and physiological data for a comprehensive understanding of consumer behavior.
Intuitive Data Analysis and Visualization
Simplify complex data through intuitive visualizations and analytics tools, allowing you to easily interpret results and make informed decisions to refine and enhance your product design.
From Idea To Launch
The Marketing Research Lab can be used in all phases of a products lifecycle and for iterative improvements.
Focus Groups
Biosensors and behavioral data capture emotional reactions, cognitive engagement, and sentiments in focus groups, delivering deeper insights into group dynamics and authentic consumer responses.
Qualitative Interviews
Combining physiological data with verbal feedback uncovers subconscious emotional and cognitive reactions in interviews, providing nuanced insights beyond spoken answers.
Claim Testing & Evaluation
Emotional arousal, attention, and cognitive reactions can be measured to assess how participants truly perceive and respond to product claims or messaging, ensuring validity and impact.
Brand Perception
Analyzing emotional responses and cognitive engagement reveals how participants connect with branding elements, offering insights into resonance, trust, and alignment with target audiences.
Competitive Analysis
By measuring the emotional and cognitive responses to competitor products or campaigns can be compared, identifying strengths, gaps, and opportunities for differentiation and strategic planning.
Demographic Research
Physiological and emotional responses provide precise insights into how different demographics react, uncovering distinct geographical and cultural preferences and behaviors across varied consumer segments.
A Versatile Platform
Supports numerous types of study setups
In-Lab Controlled
Environments
Online Testing
Virtual
Environments
Mobile Studies
Online Testing From Home
The iMotions Market Research Lab supports online testing that people can take from the comfort of their own home and allow for collection of eye tracking, facial expression analysis, voice analysis and respiration, all through a standard webcamera.
Support and Training
All customers receive onboarding and training in using the software by our product experts.
Consultation & Demo before buying
We always make sure you are getting the right setup for your needs
Help center and Dedicated Support
Extensive help center with easy to follow articles and on-call product experts all days of the week.
Consultancy
All users have a dedicated Customer Success Manager who helps you get started using the software and can assist with additional training.
iMotions Academy
Become Certified in using iMotions in our 5 day intensive academy.
Our support staff works out of Copenhagen and Boston and have extensive experience using iMotions for research.
Ready to Transform Your
Market Research?
We believe in personal and dedicated customer service and would love to hear about your project, or even just challenges you have that you would like to overcome with the use of better software.
Publications
See publications from our user base of leading researchers
Blog
Read about Consumer Insight themes on our blog
Case Studies
See how others use iMotions to power their research labs and achieve unparalleled research efficiency