Academia
Psychology Research Tools
iMotions software facilitates multimodal research by synchronizing data collection from multiple biosensors, allowing psychology researchers to investigate complex research questions in innovative ways. iMotions is at the forefront of innovation and is used by 9/10 of the top 10 universities in the world.










Introducing iMotions Psychology Research Lab Software Tools
How the Lab Works

- iMotions Lab is the foundation of the setup. It is a single software that runs on a PC computer and allows for study setup, data collection and data analysis.
- External hardware and multiple camera feeds can be connected to iMotions providing a rich in-synch tapestry of data for analysis.
- iMotions integrates with Qualtrics and other popular survey providers as well as having its own survey capabilities.
- Data can be collected in-person or remotely over the internet from participants own devices.
Compatible with MATLAB, SPSS, E-Prime and more.
Feature Highlights
The Psychology Research Lab is a research platform that provides an end-to-end research pipeline.
Study Design
Easy to use study designer that support both simple and advanced behavioral study methods.
Multimodal Data Collection
Easily collect data from multiple modalities without having to think about data formats or time synchronization. Eg. eye tracking, voice analysis, EEG, ECG, EMG, Respiration and more.
Annotations, Markers and Visualizations
A visual and timeline based way of annotating and analyzing your data. With both manual and automated markers, data visualization and up to three concurrent video inputs.
Flexible and Powerful R Notebooks
The algorithms of almost all data processing in iMotions Lab is fully transparent and can be customized. Giving you peace of mind that you know what is going on.
Time Saving Automations
AI powered facial expression analysis, automated AOIs, voice analysis and built-in R based notebooks for calculating common metrics are just some of the features which will save you hundreds of work hours.
Applications in Psychology Research
The Psychology Lab can be customized to support your specific research topic whether it be in cognitive, clinical or social psychology.
Cognitive Psychology
Investigate mental processes from multiple psychophysiological inputs simultaneously, whether you are using heart rate variability, blink rates, respiration rates or EEG power spectral. iMotions eases the analysis of these large, complex datasets with clever, exportable annotations and open-source R-Notebooks.
Social Psychology
Explore human interactions such as group dynamics, interpersonal relationships, and cultural differences with Voice analysis and Facial Expression Analysis. Combine these with arousal metrics to better understand non-conscious contributions to social dynamics.
Clinical Psychology
Quantify effects of cognitive therapies of patients’ physiology or leverage live data visualization for biofeedback research. With iMotions, psychophysiological data analysis for therapeutic intervention research or cross-validation studies is manageable, allowing you to further your investigation of your patients’ well-being.
Attention
Track dwell times and fixation metrics, highlight areas of interest, and create data visualizations, such as heatmaps and gaze paths, with your preferred eye tracking technology. Because iMotions supports multimodal research, you can combine your eye tracking insights with other methods such as event-related potentials or alpha waves from EEG.
Arousal
Monitor changes in arousal regardless of whether your participants are stationary or mobile. iMotions has specific analyses built for eye tracking, galvanic skin response, electrocardiography, and respiration data, so that you explore arousal, relaxation, or stress.
Emotions
Measure engagement, valence or other aspects of emotions from pre-recorded video or live camera feed with our AI-assisted, automated facial expression analysis and/or voice analysis tools. With iMotions, you can also choose to use EMG to support your facial coding research.
A Versatile Platform
We can help you figure out the best set-up for your current research questions and resources. iMotions is flexible. As your research progresses and your analyses become more complex or your resources change, your designated Customer Success Manager can help you adjust your customized iMotions Psychology Lab to your upcoming needs.

In-Lab Controlled
Environments

Online Testing

Virtual
Environments

Mobile Studies
Remote Data Collection
No space? No problem.
iMotions Remote Data Collection allows you to conduct eye tracking, facial expression analysis, and voice analysis studies with respondents wherever they are, whenever it suits them. This allows you to gather data from various geographical locations and enhances participant accessibility and inclusivity. Being able to collect data remotely often leads to larger sample sizes and greater diversity, improving the generalizability of your results. Remote Data Collection is a secure way to reduce lab-related logistics and costs while fostering a flexible and adaptive research environment.

Support and Training
All customers receive onboarding and training in using the software by our product experts.
Consultation & Demo before buying
We always make sure you are getting the right setup for your needs
Help center and Dedicated Support
Extensive help center with easy to follow articles and on-call product experts all days of the week.
Consultancy
All users have a dedicated Customer Success Manager who helps you get started using the software and can assist with additional training.
iMotions Academy
Become Certified in using iMotions in our 5 day intensive academy.
Our support staff works out of Copenhagen and Boston and have extensive experience using iMotions for research.
Latest Publications in the field of Psychology using iMotions
iMotions Lab is used by universities and colleges all around the world to conduct human behavior research with biometric data.
Ready to Transform Your
Psychology Research?
We believe in personal and dedicated customer service and would love to hear about your project, or even just challenges you have that you would like to overcome with the use of better software.
Student Access With Discounted Analysis Licenses
If your lab requires multiple students to access the study data from your iMotions Lab, then this is possible through student licenses which offers all the sam analysis capabilities as the full license. They start from €210 per license.
Support Both Researchers and Students
No matter if you are upgrading your psychology lab or you are just creating your first lab, having an iMotions powered lab is an investment that benefits both individual researchers with access to the lab, but also students who can learn valuable lessons and skills through hands on experience. Read more about EduLabs to find out how we support using iMotions in academic settings.
Multimodal and Hardware Agnostic Research Software
iMotions Lab is the only truly multimodal research solution that allows you to effortlessly combine multiple modalities in one easy to use software.
We are also the only professional software that is hardware agnostic and allows for users to choose the hardware best suited their needs and budget.
Publications
See publications from our user base of leading researchers
Blog
Read about psychology and human behavior themes on our blog
Case Studies
See how others use iMotions to power their research labs and achieve unparalleled research efficiency