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About Us
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Eye Tracking on iPhone: What It Means – And What It Doesn’t (Yet) – for Behavioral Research
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Why Dial Testing Alone Isn’t Enough in Media Testing – How to Build on It for Better Results
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And the Winner Is… A Multimodal Analysis Of Audience Responses to 2025’s Oscar Nominees
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Deadpool & Wolverine – Balancing on the Emotional Edge with Facial Coding
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An Introduction to Concept Testing with Biosensors
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Attention Beyond Views for Creative Effectiveness
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How to Boost Business Outcomes with Narrative Insights
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Movie Trailers and Emotion: The Full Story