Content Testing Archives - iMotions

Eye Tracking on iPhone: What It Means – And What It Doesn’t (Yet) – for Behavioral Research

09/01/2025
Why Dial Testing Alone Isn’t Enough in Media Testing – How to Build on It for Better Results

03/31/2025
And the Winner Is… A Multimodal Analysis Of Audience Responses to 2025’s Oscar Nominees

03/17/2025
Deadpool & Wolverine – Balancing on the Emotional Edge with Facial Coding

09/11/2024
An Introduction to Concept Testing with Biosensors

09/04/2024
Attention Beyond Views for Creative Effectiveness

02/28/2024
How to Boost Business Outcomes with Narrative Insights

11/30/2023
Movie Trailers and Emotion: The Full Story

11/06/2023