Biometrics in roadway design: incorporating the subliminal human experience

Johanna Riddle

Eliandro Tavares

Jenna Van Holten

Jenna Whitney

Justin B. Hollander

Ann Sussman

Numerous tools are available to transportation planners and designers to understand how people use and navigate roadways while driving. Innovations in biometric technology present new methods to tap collective wisdom and measure visual attention and emotion elicited by urban elements, like streets. Photos and videos were collected during Memorial Drive’s seasonal road closure in Cambridge, Massachusetts to measure these responses. We found a discrepancy between car-centered urban design and human-centered urban design, offering new methodological approaches to advance urban research, policy, and planning.

This publication uses Eye Tracking, Eye Tracking Webcam and Facial Expression Analysis which is fully integrated into iMotions Lab

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