The Academy of Marketing Science (AMS) is the premier professional association for marketing academics. Since 1971, AMS events and publications have connected scholars from across the globe seeking innovative solutions to drive scholarship about the practice of marketing. The conference features a wide range of sessions, including refereed paper sessions, research-in-progress sessions, panels, workshops, and other special invited sessions. In addition to the academic sessions, AMS conferences also offer a variety of social and networking opportunities, such as nightly receptions and an awards banquets.