The Marketing Analytics Symposium Sydney 2026, hosted at UNSW Sydney, brings together researchers and practitioners working at the intersection of marketing, data science, and analytics. The symposium provides a focused forum for discussing methodological advances, analytical techniques, and empirical research that deepen our understanding of consumer behavior and marketing effectiveness.

With an emphasis on rigorous analytics and real-world applications, the event fosters dialogue across academia and industry on how data-driven insights are shaping the future of marketing research.