AUDIENCExSCIENCE 2026, hosted by the Advertising Research Foundation (ARF), brings together researchers, data scientists, and insights leaders focused on advancing the science of audience understanding. The conference centers on evidence-based approaches to measuring attention, engagement, and impact across today’s complex media landscape.

With a strong emphasis on research rigor and practical application, AUDIENCExSCIENCE provides a forum for exploring emerging methods, new data sources, and innovations shaping the future of audience measurement and marketing effectiveness.