Powering Human Insight
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IMOTIONS ONLINE · STUDIENTYP · VERHALTENSFORSCHUNG ONLINE

Die Werbewirksamkeit vor dem Start überprüfen

Erweitern Sie Ihre Verhaltensforschung weltweit mithilfe browserbasierter biometrischer Verfahren, die die Aufmerksamkeit, das Engagement und die emotionale Reaktion der Verbraucher messen. Testen Sie Anzeigen, Verpackungen und digitale Konzepte, um fundiertere Entscheidungen zu treffen, bevor Sie in großem Maßstab investieren.

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s;ns = $bm_div($bm_sum(thisLayer.transform.scale[0], thisLayer.transform.scale[1]), 200);n$bm_rt = $bm_div(2, Math.max(0.01, s));“},“lc“:1,“lj“:1,“ml“:4,“bm“:0,“nm“:“Stroke 1″,“mn“:“ADBE Vector Graphic – Stroke“,“hd“:false},{„ty“:“tr“,“p“:{„a“:0,“k“:[0,0],“ix“:2},“a“:{„a“:0,“k“:[0,0],“ix“:1},“s“:{„a“:0,“k“:[100,100],“ix“:3},“r“:{„a“:0,“k“:0,“ix“:6},“o“:{„a“:0,“k“:100,“ix“:7},“sk“:{„a“:0,“k“:0,“ix“:4},“sa“:{„a“:0,“k“:0,“ix“:5},“nm“:“Transform“}],“nm“:“AOI“,“np“:3,“cix“:2,“bm“:0,“ix“:1,“mn“:“ADBE Vector Group“,“hd“:false}],“ip“:0,“op“:1776,“st“:0,“ct“:1,“bm“:0}],“markers“:[{„tm“:29,“cm“:“1″,“dr“:0}],“props“:{}} }); anim1.addEventListener(‚DOMLoaded‘, function(){ anim1.goToAndStop(3000, false); // ← same 3s head start as the confusion path }); const stage1El = document.getElementById(’stage1′); stage1El.addEventListener(‚mouseenter‘, function(){ anim1.play(); }); stage1El.addEventListener(‚mouseleave‘, function(){ anim1.pause(); }); // unchanged — still works exactly as before, just only runs while hovering now const heatmap1 = document.getElementById(‚heatmap1‘); const inFrame1 = 88; anim1.addEventListener(‚enterFrame‘, () => { heatmap1.classList.toggle(‚is-visible‘, anim1.currentFrame >= inFrame1); }); anim1.addEventListener(‚loopComplete‘, () => { heatmap1.classList.remove(‚is-visible‘); });

Erfahren Sie, welche Verpackung überzeugt

Testen Sie Verpackungen, um herauszufinden, was ins Auge fällt, was Anklang findet und was die Präferenz beeinflusst.

.video-wrap{ width:100%; height:auto; max-height:100%; aspect-ratio:16/9; } .video-wrap video{ width:100%; height:100%; object-fit:contain; display:block; } .video-progress{ position:absolute; left:0; bottom:0; height:4px; width:0%; background:#FF8900; pointer-events:none; } .video-wrap:hover{ transform:scale(1.02); } document.querySelectorAll(‚.hover-play‘).forEach(function(figure){ const video = figure.querySelector(‚video‘); const progress = figure.querySelector(‚.video-progress‘); let rafId = null; function updateProgress(){ if (video.duration) { progress.style.width = (video.currentTime / video.duration * 50) + ‚%‘; } rafId = requestAnimationFrame(updateProgress); } figure.addEventListener(‚mouseenter‘, function(){ video.play(); rafId = requestAnimationFrame(updateProgress); }); figure.addEventListener(‚mouseleave‘, function(){ video.pause(); cancelAnimationFrame(rafId); }); });

Kreative Wirkung messen

Kombinieren Sie Blickverfolgungs-, Emotions- und Umfragedaten, um zu verstehen, wie Verbraucher reagieren.

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Verwirrung
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Benutzererfahrung testen

Decken Sie Reibungspunkte auf und gewinnen Sie Einblicke in die Reaktionen der Nutzer, die über das hinausgehen, was Umfragen allein erfassen können.

FUNKTIONEN DER PLATTFORM

Alles, was Sie für die Durchführung fundierter Fernforschung benötigen.

Analyse des Gesichtsausdrucks

Emotionsverläufe von Moment zu Moment – Freude, Verwirrung, Überraschung, Engagement – 20 Action Units (AU), aufgenommen mit einer Standard-Webcam.

Eye-Tracking per Webcam

Veranschaulichen Sie die visuelle Aufmerksamkeit in Ihrem Video. Sehen Sie genau, was das Interesse weckt, was ignoriert wird und wann die Aufmerksamkeit nachlässt.

Atmung vor der Webcam

Messen Sie physiologische Erregung und Stresslevel aus der Ferne mithilfe von Computer Vision – ganz ohne Brustgurt, ohne Hardware und ohne Unannehmlichkeiten für die Teilnehmer.

Studienkonzepte mit mehreren Reizen

Erstellen Sie Multi-Stimulus-Studien mit Randomisierung, Gegengewichtung, bedingter Logik und integrierten Umfragen – ganz ohne Programmieraufwand.

Verbinden Sie sich mit globalen Panel-Anbietern

Stellen Sie eine direkte Verbindung zu Ihren bevorzugten Panel-Anbietern her, um weltweit die richtigen Befragten zu rekrutieren – ohne die Plattform verlassen oder die Rekrutierung separat verwalten zu müssen.

Segment- und Filteranalyse

Schneiden Sie die Daten nach demografischen Merkmalen, Erkrankungen oder Umfrageantworten auf. Vergleichen Sie Zielgruppensegmente nebeneinander in der Analyseansicht.

VIER EINFACHE SCHRITTE

So funktioniert es

Erstellen

Richten Sie Ihre Reize (Bilder oder Videos) ein und definieren Sie biometrische Auslöser (Blickverläufe, Emotionen, Atemkurven) sowie Umfragefragen.

Verteilen

Teilen Sie einen einzigen Link mit Ihren eigenen Teilnehmerpanels oder über integrierte Panel-Anbieter.

Sammeln

Erfassen Sie Daten zu Blickmustern, Gesichtsausdrücken und Atemsignalen mithilfe von handelsüblichen Webcams für Desktop-PCs und Laptops.

Analysieren

Greifen Sie sofort auf aggregierte Heatmaps, Emotionszeitleisten, Atemkurven und exportierbare Rohdaten zu.

.imo-cta-banner{ –blue-600:#0693e3; –blue-300:#7cc4f2; –blue-900:#0b3d62; –ink-900:#111318; –ink-600:#4a4f57; –line:rgba(17,19,24,.10); width:100%; max-width:1280px; margin:0 auto; } .imo-cta-banner *{ box-sizing:border-box; } .imo-cta-banner .banner{ position:relative; display:block; width:100%; height:216px; border-radius:22px; overflow:hidden; background:#ffffff; border:1px solid var(–blue-300); cursor:pointer; isolation:isolate; text-decoration:none; transition:transform .45s cubic-bezier(.2,.7,.3,1), box-shadow .45s ease, border-color .35s ease; box-shadow:0 1px 2px rgba(17,19,24,.04); } .imo-cta-banner .banner:hover{ transform:translateY(-2px); box-shadow:0 18px 34px -18px rgba(17,19,24,.18); border-color:var(–blue-600); } .imo-cta-banner .grid{ position:absolute; inset:0; background-image:radial-gradient(rgba(17,19,24,0.09) 1px, transparent 1.4px); background-size:22px 22px; -webkit-mask-image:linear-gradient(100deg, transparent 0%, black 30%, black 70%, transparent 100%); mask-image:linear-gradient(100deg, transparent 0%, black 30%, black 70%, transparent 100%); opacity:.6; } .imo-cta-banner .icon-wrap{ position:absolute; inset:0; } .imo-cta-banner .morph-icon{ fill:none; stroke:var(–blue-600); stroke-width:2.4; stroke-linecap:round; stroke-linejoin:round; opacity:0; transform-box:fill-box; transform-origin:center; } .imo-cta-banner .morph-icon.filled{ fill:var(–blue-600); stroke:none; } .imo-cta-banner .icon-bottle{ animation:imo-morphBottle 8s ease-in-out infinite; } .imo-cta-banner .icon-play{ animation:imo-morphPlay 8s ease-in-out infinite; } .imo-cta-banner .icon-play-tri{ animation:imo-morphPlay 8s ease-in-out infinite; } .imo-cta-banner .icon-ux{ animation:imo-morphUx 8s ease-in-out infinite; } @keyframes imo-morphBottle{ 0%{ opacity:0; transform:scale(.35) rotate(-30deg); filter:drop-shadow(0 0 0 rgba(6,147,227,0)); } 4%{ opacity:1; transform:scale(1.18) rotate(6deg); filter:drop-shadow(0 0 10px rgba(6,147,227,.55)); } 8%{ transform:scale(.94) rotate(-2deg); filter:drop-shadow(0 0 0 rgba(6,147,227,0)); } 12%{ transform:scale(1.05) rotate(0deg); } 17%{ transform:scale(1) rotate(0deg); } 25%{ opacity:1; transform:scale(1) rotate(0deg); } 32%{ opacity:0; transform:scale(.35) rotate(30deg); } 100%{ opacity:0; } } @keyframes imo-morphPlay{ 0%,29%{ opacity:0; transform:scale(.35) rotate(-30deg); filter:drop-shadow(0 0 0 rgba(6,147,227,0)); } 35%{ opacity:1; transform:scale(1.18) rotate(6deg); filter:drop-shadow(0 0 10px rgba(6,147,227,.55)); } 39%{ transform:scale(.94) rotate(-2deg); filter:drop-shadow(0 0 0 rgba(6,147,227,0)); } 43%{ transform:scale(1.05) rotate(0deg); } 48%{ transform:scale(1) rotate(0deg); } 58%{ opacity:1; transform:scale(1) rotate(0deg); } 65%{ opacity:0; transform:scale(.35) rotate(30deg); } 100%{ opacity:0; } } @keyframes imo-morphUx{ 0%,62%{ opacity:0; transform:scale(.35) rotate(-30deg); filter:drop-shadow(0 0 0 rgba(6,147,227,0)); } 68%{ opacity:1; transform:scale(1.18) rotate(6deg); filter:drop-shadow(0 0 10px rgba(6,147,227,.55)); } 72%{ transform:scale(.94) rotate(-2deg); filter:drop-shadow(0 0 0 rgba(6,147,227,0)); } 76%{ transform:scale(1.05) rotate(0deg); } 81%{ transform:scale(1) rotate(0deg); } 92%{ opacity:1; transform:scale(1) rotate(0deg); } 100%{ opacity:0; transform:scale(.35) rotate(30deg); } } .imo-cta-banner .burst{ fill:none; stroke:var(–blue-300); stroke-width:2; transform-origin:center; transform-box:fill-box; animation:imo-burst 8s ease-out infinite; } @keyframes imo-burst{ 0%,2%{ opacity:0; transform:scale(.3); } 4%{ opacity:.9; transform:scale(.5); } 14%{ opacity:0; transform:scale(2.2); } 14.01%,33%{ opacity:0; transform:scale(.3); } 35%{ opacity:.9; transform:scale(.5); } 45%{ opacity:0; transform:scale(2.2); } 45.01%,66%{ opacity:0; transform:scale(.3); } 68%{ opacity:.9; transform:scale(.5); } 78%{ opacity:0; transform:scale(2.2); } 100%{ opacity:0; } } .imo-cta-banner .click-ripple{ fill:none; stroke:var(–blue-300); stroke-width:1.6; transform-origin:center; transform-box:fill-box; animation:imo-ripple 8s ease-in-out infinite; } @keyframes imo-ripple{ 0%,66%{ opacity:0; transform:scale(.4); } 72%{ opacity:.8; transform:scale(.7); } 80%{ opacity:0; transform:scale(1.4); } 92%{ opacity:0; } 100%{ opacity:0; } } .imo-cta-banner .content{ position:relative; z-index:2; height:100%; display:flex; flex-direction:column; align-items:flex-start; justify-content:center; padding:0 68px; gap:14px; } .imo-cta-banner .eyebrow{ font-size:12px; font-weight:600; letter-spacing:.22em; text-transform:uppercase; color:var(–ink-900); display:flex; align-items:center; gap:10px; margin:0; } .imo-cta-banner .eyebrow .dot{ width:6px;height:6px;border-radius:50%; background:var(–blue-600); animation:imo-pulse 2.2s ease-out infinite; } @keyframes imo-pulse{ 0%{ box-shadow:0 0 0 0 rgba(6,147,227,.5);} 70%{ box-shadow:0 0 0 9px rgba(6,147,227,0);} 100%{ box-shadow:0 0 0 0 rgba(6,147,227,0);} } .imo-cta-banner .cta-row{ display:flex; align-items:center; gap:22px; } .imo-cta-banner .headline{ font-size:30px; font-weight:400; color:var(–blue-600); margin:0; line-height:1.2; transition:color .35s ease; } .imo-cta-banner .banner:hover .headline{ color:#057bc4; } .imo-cta-banner .arrow{ width:38px; height:38px; border-radius:50%; border:1.5px solid rgba(6,147,227,.4); display:flex; align-items:center; justify-content:center; flex:none; transition:transform .4s cubic-bezier(.2,.7,.3,1), border-color .35s ease, background .35s ease; } .imo-cta-banner .banner:hover .arrow{ transform:translateX(6px); border-color:var(–blue-600); background:rgba(6,147,227,.08); } .imo-cta-banner .arrow svg{ width:16px; height:16px; stroke:var(–blue-600); } .imo-cta-banner .sub{ font-size:13px; color:var(–ink-600); margin:0; } @media (max-width:640px){ .imo-cta-banner .banner{ height:auto; padding:28px 0; } .imo-cta-banner .content{ padding:0 28px; } .imo-cta-banner .headline{ font-size:22px; } .imo-cta-banner .icon-wrap{ display:none; } }

ANWENDUNGSFÄLLE

Online-Anträge für Verhaltensforschung

„Behavioral Research Online“ ist die flexible Wahl – für Teams, die ihre eigenen Studien konzipieren und vollständige Kontrolle über Reize, Methodik und Ergebnisse benötigen.

VERBRAUCHERERKENNTNISSE

Wie schneidet diese Verpackung eigentlich ab?

Testen Sie verschiedene Verpackungskonzepte mit echten Verbrauchern. Kombinieren Sie Eye-Tracking-Daten zur Aufmerksamkeit mit emotionalen Reaktionen, um zu verstehen, was den Blick auf sich zieht und was die Präferenz beeinflusst.

  • Vergleichen Sie mehrere Konzepte in einer einzigen Crossover-Studie
  • Eye-Tracking + FEA + Umfrage in einem Arbeitsablauf
  • Weltweite Teilnehmerrekrutierung über integrierte Panel-Anbieter
Eye-Tracking
Aufmerksamkeit
Niedrig
Hoch
(function(){ const canvas=document.getElementById('pkg-canvas'); const ctx=canvas.getContext('2d'); const W=100,H=180; function drawBottle(){ ctx.save(); ctx.fillStyle='#d4e8f7';ctx.strokeStyle='#b5d4f4';ctx.lineWidth=1; ctx.beginPath();ctx.roundRect(30,0,40,12,4);ctx.fill();ctx.stroke(); ctx.beginPath();ctx.moveTo(20,20);ctx.bezierCurveTo(18,16,25,14,30,12);ctx.lineTo(70,12);ctx.bezierCurveTo(75,14,82,16,80,20);ctx.lineTo(80,165);ctx.bezierCurveTo(80,172,72,175,72,175);ctx.lineTo(28,175);ctx.bezierCurveTo(20,172,20,165,20,165);ctx.closePath();ctx.fillStyle='#e6f1fb';ctx.fill();ctx.strokeStyle='#b5d4f4';ctx.lineWidth=1.5;ctx.stroke(); ctx.fillStyle='rgba(43,125,214,0.12)';ctx.beginPath();ctx.roundRect(25,35,50,50,3);ctx.fill(); ctx.beginPath();ctx.arc(50,60,16,0,Math.PI*2);ctx.fillStyle='rgba(43,125,214,0.18)';ctx.fill(); ctx.fillStyle='rgba(43,125,214,0.55)';ctx.font='bold 9px sans-serif';ctx.textAlign='center';ctx.fillText('BRAND',50,64); ctx.fillStyle='rgba(43,125,214,0.2)';ctx.beginPath();ctx.roundRect(30,95,40,4,2);ctx.fill();ctx.beginPath();ctx.roundRect(33,103,34,3,1.5);ctx.fill();ctx.beginPath();ctx.roundRect(36,110,28,3,1.5);ctx.fill(); ctx.fillStyle='rgba(43,125,214,0.1)';ctx.strokeStyle='#b5d4f4';ctx.lineWidth=1;ctx.beginPath();ctx.roundRect(25,125,50,20,3);ctx.fill();ctx.stroke(); ctx.fillStyle='rgba(43,125,214,0.45)';ctx.font='7px sans-serif';ctx.fillText('500ml',50,139); ctx.restore(); } const hs=[{rx:0.5,ry:0.32,sx:0.22,sy:0.11,i:1.0},{rx:0.5,ry:0.27,sx:0.13,sy:0.08,i:0.85},{rx:0.44,ry:0.36,sx:0.14,sy:0.09,i:0.72},{rx:0.56,ry:0.30,sx:0.11,sy:0.07,i:0.68},{rx:0.5,ry:0.70,sx:0.16,sy:0.07,i:0.55},{rx:0.5,ry:0.52,sx:0.12,sy:0.06,i:0.45},{rx:0.42,ry:0.60,sx:0.09,sy:0.08,i:0.38},{rx:0.58,ry:0.58,sx:0.10,sy:0.07,i:0.35},{rx:0.5,ry:0.13,sx:0.09,sy:0.05,i:0.32},{rx:0.36,ry:0.40,sx:0.08,sy:0.08,i:0.28},{rx:0.5,ry:0.85,sx:0.09,sy:0.04,i:0.18}]; function gc(v){if(v>0.85)return{r:232,g:37,b:134};if(v>0.65)return{r:255,g:100,b:0};if(v>0.45)return{r:255,g:190,b:0};if(v>0.28)return{r:96,g:204,b:175};return{r:43,g:125,b:214}} function ss(t){return t*t*(3-2*t)} let st=null; function draw(ts){ if(!st)st=ts;const p=Math.min[1]; drawHeatmap(p, ts); if(p < 1) requestAnimationFrame(animate); else { setTimeout[2];else if(t<0.6)b=lerp(0.65,0.75,ss[3];else if(t<0.75)b=lerp(0.75,0.72,(t-0.6)/0.15);else b=lerp(0.72,0.74,(t-0.75)/0.25);d.push(Math.max(0.05,Math.min(0.95,b+Math.sin(i*0.8)*0.018)));}return d} function bE(){const d=[];for(let i=0;i<POINTS;i++){const t=i/(POINTS-1);let b;if(t<0.1)b=lerp(0.5,0.53,t/0.1);else if(t<0.35)b=lerp(0.53,0.72,ss[4];else if(t<0.55)b=lerp(0.72,0.80,ss[5];else if(t<0.7)b=lerp(0.80,0.77,(t-0.55)/0.15);else b=lerp(0.77,0.79,(t-0.7)/0.3);d.push(Math.max(0.05,Math.min(0.95,b+Math.sin(i*1.1)*0.012)));}return d} function bJ(){const d=[];for(let i=0;i<POINTS;i++){const t=i/(POINTS-1);let b;if(t<0.25)b=lerp(0.2,0.22,t/0.25);else if(t<0.5)b=lerp(0.22,0.55,ss[6];else if(t<0.65)b=lerp(0.55,0.65,(t-0.5)/0.15);else b=lerp(0.65,0.62,(t-0.65)/0.35);d.push(Math.max(0.05,Math.min(0.95,b+Math.sin(i*0.9)*0.015)));}return d} function bC(){const d=[];for(let i=0;i<POINTS;i++){const t=i/(POINTS-1);let b;if(t<0.1)b=lerp(0.6,0.58,t/0.1);else if(t<0.35)b=lerp(0.58,0.45,(t-0.1)/0.25);else if(t<0.6)b=lerp(0.45,0.25,ss[7];else b=lerp(0.25,0.22,(t-0.6)/0.4);d.push(Math.max(0.05,Math.min(0.95,b+Math.sin(i*1.3)*0.012)));}return d} function bA(){const d=[];for(let i=0;i<POINTS;i++){d.push(Math.max(0.1,Math.min(0.9,0.55+Math.sin(i*0.35)*0.15+Math.sin(i*1.2)*0.05+Math.cos(i*0.6)*0.07)));}return d} function bR(){const d=[];for(let i=0;i<POINTS;i++){d.push(Math.max(0.1,Math.min(0.9,0.5+Math.sin(i*0.45)*0.22+Math.sin(i*0.9)*0.05)));}return d} const feaCurves=[{data:bV(),color:'#FF8900',lw:1.5},{data:bE(),color:'#2B7DD6',lw:1.5},{data:bJ(),color:'#FCC200',lw:1.2},{data:bC(),color:'#7C6EDD',lw:1.2}]; const attData=bA();const respData=bR(); function drawFEA(canvas,progress){ const w=canvas.offsetWidth,h=canvas.height;canvas.width=w;const ctx=canvas.getContext('2d');ctx.clearRect(0,0,w,h); const rp=Math.floor(progress*POINTS);if(rp<2)return; feaCurves.forEach[8]*w,y=h-data[i]*h;i===0?ctx.moveTo(x,y):ctx.lineTo(x,y)} ctx.stroke();ctx.globalAlpha=1; ctx.beginPath();ctx.strokeStyle=color;ctx.lineWidth=lw;ctx.lineJoin='round';ctx.lineCap='round'; for(let i=0;i<rp;i++){const x=(i/(POINTS-1))*w,y=h-data[i]*h;i===0?ctx.moveTo(x,y):ctx.lineTo(x,y)} ctx.stroke(); const ix=rp-1;ctx.beginPath();ctx.arc[9]*w,h-data[ix]*h,2,0,Math.PI*2);ctx.fillStyle=color;ctx.fill(); }); } function drawSingle(canvas,data,color,progress){ const w=canvas.offsetWidth,h=canvas.height;canvas.width=w;const ctx=canvas.getContext('2d');ctx.clearRect(0,0,w,h); const rp=Math.floor(progress*data.length);if(rp<2)return; ctx.beginPath(); for(let i=0;i<rp;i++){const x=(i/(data.length-1))*w,y=h-data[i]*h;i===0?ctx.moveTo(x,y):ctx.lineTo(x,y)} ctx.lineTo[10]*w,y=h-data[i]*h;i===0?ctx.moveTo(x,y):ctx.lineTo(x,y)} ctx.strokeStyle=color;ctx.lineWidth=1.5;ctx.lineJoin='round';ctx.lineCap='round';ctx.stroke(); const ix=rp-1;const c2=document.createElement('canvas').getContext('2d'); const cv=document.getElementById('ac3-fea'); ctx.beginPath();ctx.arc[11]*w,h-data[ix]*h,2,0,Math.PI*2);ctx.fillStyle=color;ctx.fill(); } let st=null; function animate(ts){ if(!st)st=ts;const p=Math.min[12]; drawStatic(); drawBars(p); if(p < 1) requestAnimationFrame(animate); else { setTimeout[13]; }
13.000+
Veröffentlichte, von Fachkollegen begutachtete Studien, in denen die iMotions-Technologie zum Einsatz kam.
Milliarden
In realen Studien mit Menschen erfasste und analysierte Gesichtsausdruckssequenzen.
Weltweit
Die Befragten kamen aus über 87 Ländern – ohne Labor, ohne Grenzen.

Sehen Sie sich iMotions Online in Aktion an

Buchen Sie eine 30-minütige Demo, und wir führen Sie durch die Plattform.

  1. ts-st)/2800,1);const e=ss(p); ctx.clearRect(0,0,W,H);drawBottle(); […hs].sort((a,b)=>a.i-b.i).forEach((s,idx)=>{ const thr=(idx/hs.length)*0.6;if(e<thr)return; const lp=Math.min((e-thr)/0.5,1);const alpha=lp*s.i*0.65; const cx=s.rx*W;const cy=s.ry*H;const rx=s.sx*W;const ry=s.sy*H;const c=gc(s.i); ctx.save();ctx.scale(1,ry/rx);const g=ctx.createRadialGradient(cx,cy*(rx/ry),0,cx,cy*(rx/ry),rx*2.2); g.addColorStop(0,`rgba(${c.r},${c.g},${c.b},${alpha})`);g.addColorStop(0.35,`rgba(${c.r},${c.g},${c.b},${alpha*0.55})`);g.addColorStop(1,`rgba(${c.r},${c.g},${c.b},0)`); ctx.beginPath();ctx.ellipse(cx,cy*(rx/ry),rx*2.2,rx*2.2,0,0,Math.PI*2);ctx.fillStyle=g;ctx.fill();ctx.restore(); }); if(p<1)requestAnimationFrame(draw);else setTimeout(()=>{st=null;requestAnimationFrame(draw)},2000); } setTimeout(()=>requestAnimationFrame(draw),400); })();

Mehr erfahren

VERBRAUCHERNEUROWISSENSCHAFT

Weckt Ihre Anzeige das richtige Interesse?

Testen Sie mit echten Verbrauchern. Mithilfe von Eye-Tracking lässt sich die Aufmerksamkeit messen, die Analyse der Mimik gibt Aufschluss über das Engagement, und Umfragen erklären die Reaktionen des Publikums.

  • Testbilder, Videos und Prototyp-Entwürfe
  • Identifizieren Sie Reibungspunkte mithilfe von Blick- und Emotionsdaten
  • Teilnehmer aus der Ferne – keine Laborbuchung erforderlich
Statische Anzeige
Achtung
Niedrig
Hoch
(function(){ function init(){ const canvas = document.getElementById('ad-canvas'); if(!canvas){ setTimeout(init,100); return; } const W = 100, H = 180; canvas.width = W; canvas.height = H; const ctx = canvas.getContext('2d'); function roundRect(x,y,w,h,r){ ctx.beginPath(); ctx.roundRect(x,y,w,h,r); } function drawAd(){ ctx.clearRect(0,0,W,H); ctx.fillStyle = '#ffffff'; ctx.strokeStyle = '#dbe6f2'; ctx.lineWidth = 1; roundRect(2,2,W-4,H-4,8); ctx.fill(); ctx.stroke(); ctx.fillStyle = '#9aacbd'; ctx.font = '6px sans-serif'; ctx.textAlign = 'left'; ctx.fillText('Ad', 10, 13); ctx.fillStyle = '#0C447C'; ctx.font = 'bold 9px sans-serif'; ctx.textAlign = 'center'; ctx.fillText('BRANDCO', W/2, 26); ctx.fillStyle = '#2B7DD6'; roundRect(16, 34, W-32, 62, 8); ctx.fill(); ctx.fillStyle = 'rgba(255,255,255,0.16)'; roundRect(16, 34, W-32, 62, 8); ctx.fill(); ctx.beginPath(); ctx.arc(W/2, 65, 15, 0, Math.PI*2); ctx.fillStyle = 'rgba(255,255,255,0.92)'; ctx.fill(); ctx.beginPath(); ctx.moveTo(W/2-5, 58); ctx.lineTo(W/2-5, 72); ctx.lineTo(W/2+8, 65); ctx.closePath(); ctx.fillStyle = '#2B7DD6'; ctx.fill(); ctx.fillStyle = '#0C447C'; ctx.font = 'bold 9px sans-serif'; ctx.textAlign = 'center'; ctx.fillText('Stream smarter', W/2, 112); ctx.font = '7px sans-serif'; ctx.fillStyle = '#5f7183'; ctx.fillText('30 days free, then $9.99/mo', W/2, 122); ctx.fillStyle = '#FCC200'; ctx.font = '7px sans-serif'; ctx.fillText('★★★★★ 4.8 (12k)', W/2, 133); ctx.fillStyle = '#2B7DD6'; roundRect(16, 144, W-32, 20, 5); ctx.fill(); ctx.fillStyle = '#ffffff'; ctx.font = 'bold 8px sans-serif'; ctx.fillText('Get started', W/2, 157); ctx.fillStyle = '#9aacbd'; ctx.font = '6px sans-serif'; ctx.fillText('brandco.com', W/2, 172); ctx.textAlign = 'left'; } const hotspots = [ {x:0.5, y:0.14, r:14, peak:0.45, seed:6.2}, {x:0.5, y:0.36, r:20, peak:1.0, seed:1.3}, {x:0.5, y:0.62, r:16, peak:0.80, seed:4.7}, {x:0.5, y:0.72, r:12, peak:0.55, seed:2.1}, {x:0.5, y:0.85, r:14, peak:0.62, seed:5.9}, ]; function blobPath(octx, cx, cy, baseR, seed, wobbleT){ const points = 16; octx.beginPath(); for(let i=0;i<=points;i++){ const angle = (i/points)*Math.PI*2; const n = Math.sin(angle*3 + seed)*0.5 + Math.sin(angle*5 + seed*1.7 + wobbleT)*0.28 + Math.sin(angle*2 + seed*0.6)*0.22; const r = baseR * (1 + 0.3*n); const x = cx + Math.cos(angle)*r; const y = cy + Math.sin(angle)*r; if(i===0) octx.moveTo(x,y); else octx.lineTo(x,y); } octx.closePath(); } function buildBlobMask(p, t){ const raw = document.createElement('canvas'); raw.width = W; raw.height = H; const rctx = raw.getContext('2d'); rctx.fillStyle = '#ffffff'; for(const hs of hotspots){ const intensity = hs.peak * Math.min(p*1.2, 1); if(intensity <= 0) continue; rctx.globalAlpha = Math.min(intensity + 0.2, 1); blobPath(rctx, hs.x*W, hs.y*H, hs.r*0.85, hs.seed, t*0.0006); rctx.fill(); } rctx.globalAlpha = 1; const blurred = document.createElement('canvas'); blurred.width = W; blurred.height = H; const bctx = blurred.getContext('2d'); bctx.filter = 'blur(5px)'; bctx.drawImage(raw, 0, 0); const mask = document.createElement('canvas'); mask.width = W; mask.height = H; const mctx = mask.getContext('2d'); mctx.filter = 'contrast(24)'; mctx.drawImage(blurred, 0, 0); return mask; } let startTime = null; const duration = 2200; function ease(t){ return t<0.5 ? 2*t*t : -1+(4-2*t)*t; } function drawHeatmap(p, t){ const color = document.createElement('canvas'); color.width = W; color.height = H; const cctx = color.getContext('2d'); cctx.globalCompositeOperation = 'lighter'; for(const hs of hotspots){ const intensity = hs.peak * Math.min(p*1.2, 1); if(intensity <= 0) continue; const cx = hs.x*W, cy = hs.y*H, r = hs.r*1.3; const g = cctx.createRadialGradient(cx,cy,0,cx,cy,r); g.addColorStop(0, `rgba(255,0,0,${0.95*intensity})`); g.addColorStop(0.25, `rgba(255,80,0,${0.85*intensity})`); g.addColorStop(0.50, `rgba(255,200,0,${0.65*intensity})`); g.addColorStop(0.75, `rgba(0,220,80,${0.40*intensity})`); g.addColorStop(0.90, `rgba(0,80,255,${0.20*intensity})`); g.addColorStop(1, `rgba(0,80,255,0)`); cctx.fillStyle = g; cctx.fillRect(cx-r, cy-r, r*2, r*2); } cctx.globalCompositeOperation = 'source-over'; const mask = buildBlobMask(p, t); cctx.globalCompositeOperation = 'destination-in'; cctx.drawImage(mask, 0, 0); cctx.globalCompositeOperation = 'source-over'; ctx.clearRect(0,0,W,H); drawAd(); ctx.globalAlpha = 0.75; ctx.drawImage(color,0,0); ctx.globalAlpha = 1.0; } function animate(ts){ if(!startTime) startTime = ts; const p = ease(Math.min((ts-startTime)/duration, 1 ↩
  • )=>{ startTime = null; drawAd(); setTimeout(()=>requestAnimationFrame(animate), 400); }, 2200); } } drawAd(); setTimeout(()=>requestAnimationFrame(animate), 600); } init(); })();

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    Inwiefern unterscheiden sich emotionale Reaktionen zwischen verschiedenen Bevölkerungsgruppen?

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    *{box-sizing:border-box;margin:0;padding:0} .wrap-ac3{background:#fff;border-radius:8px;border:1px solid #e0e4ea;overflow:hidden;font-family:'Open Sans',sans-serif;padding:16px;display:flex;flex-direction:column;gap:8px} .sig-row{display:flex;flex-direction:column;gap:0;position:relative} .sig-track{position:relative;height:52px;background:#f8f9fb;border-radius:4px;overflow:hidden} .sig-label{position:absolute;top:5px;left:7px;font-size:8px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;z-index:2;opacity:0.7} .sig-live{position:absolute;top:5px;right:7px;font-size:7px;font-weight:700;color:#FF8900;border:1px solid rgba(255,137,0,0.3);padding:1px 5px;border-radius:3px;display:flex;align-items:center;gap:3px} .live-dot-ac3{width:4px;height:4px;border-radius:50%;background:#FF8900;animation:pulse-ac3 1.2s infinite} @keyframes pulse-ac3{0%,100%{opacity:1}50%{opacity:.3}} .legend-ac3{display:flex;gap:8px;flex-wrap:wrap;padding-top:4px} .clabel-ac3{display:flex;align-items:center;gap:4px;font-size:8px;font-weight:700;letter-spacing:.04em;text-transform:uppercase} .cdot-ac3{width:6px;height:6px;border-radius:50%;flex-shrink:0}
    FEA
    Achtung
    Atmung
    Valenz
    Engagement
    Freude
    Verwirrung
    (function(){ const DURATION=5000,POINTS=120; function ss(t){return t*t*(3-2*t)} function lerp(a,b,t){return a+(b-a)*t} function bV(){const d=[];for(let i=0;i<POINTS;i++){const t=i/(POINTS-1);let b;if(t<0.15)b=lerp(0.45,0.48,t/0.15);else if(t<0.4)b=lerp(0.48,0.65,ss((t-0.15)/0.25 ↩
  • t-0.4)/0.2 ↩
  • t-0.1)/0.25 ↩
  • t-0.35)/0.2 ↩
  • t-0.25)/0.25 ↩
  • t-0.35)/0.25 ↩
  • {data,color,lw})=>{ ctx.beginPath();ctx.strokeStyle=color;ctx.lineWidth=5;ctx.globalAlpha=0.07; for(let i=0;i<rp;i++){const x=(i/(POINTS-1 ↩
  • ix/(POINTS-1 ↩
  • rp-1)/(data.length-1)*w,h);ctx.lineTo(0,h);ctx.closePath(); ctx.fillStyle=color==='#60CCAF'?'rgba(96,204,175,0.15)':'rgba(43,125,214,0.15)';ctx.fill(); ctx.beginPath(); for(let i=0;i<rp;i++){const x=(i/(data.length-1 ↩
  • ix/(data.length-1 ↩
  • ts-st)/DURATION,1),e=ss(p); drawFEA(document.getElementById('ac3-fea'),e); drawSingle(document.getElementById('ac3-att'),attData,'#60CCAF',e); drawSingle(document.getElementById('ac3-resp'),respData,'#2B7DD6',e); if(p<1)requestAnimationFrame(animate);else setTimeout(()=>{st=null;requestAnimationFrame(animate)},1500); } setTimeout(()=>requestAnimationFrame(animate),300); })();

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    (function(){ function init(){ const canvas = document.getElementById('concept-canvas'); if(!canvas){ setTimeout(init,100); return; } const W = 140, H = 180; canvas.width = W; canvas.height = H; const ctx = canvas.getContext('2d'); function roundRect(x,y,w,h,r){ ctx.beginPath(); ctx.roundRect(x,y,w,h,r); } const groups = [ {label:'A', cx:30, color:'#2B7DD6', fill:'#e6f1fb', bio:42, sur:55, top:false}, {label:'B', cx:70, color:'#FF8900', fill:'#fff3e0', bio:78, sur:51, top:true}, {label:'C', cx:110, color:'#888888', fill:'#f0f0f0', bio:28, sur:38, top:false}, ]; const maxVal = 100; const chartTop = 92, chartBottom = 168, chartH = chartBottom – chartTop; function drawStatic(){ ctx.clearRect(0,0,W,H); ctx.fillStyle = '#5a6a7a'; ctx.font = 'bold 7px sans-serif'; ctx.textAlign = 'center'; ctx.fillText('CONCEPT TEST', W/2, 10); groups.forEach(g => { const bw = 36, bh = 30, by = 16; const bx = g.cx – bw/2; ctx.fillStyle = g.fill; ctx.strokeStyle = g.top ? g.color : '#dbe6f2'; ctx.lineWidth = g.top ? 2 : 1; roundRect(bx, by, bw, bh, 5); ctx.fill(); ctx.stroke(); ctx.strokeStyle = g.color; ctx.lineWidth = 1; roundRect(bx+10, by+5, bw-20, bh-10, 2); ctx.stroke(); if(g.top){ ctx.fillStyle = g.color; roundRect(bx+bw-21, by-4, 21, 9, 2); ctx.fill(); ctx.fillStyle = '#ffffff'; ctx.font = 'bold 6px sans-serif'; ctx.fillText('TOP', bx+bw-10.5, by+2.5); } ctx.fillStyle = g.top ? g.color : '#5a6a7a'; ctx.font = 'bold 8px sans-serif'; ctx.fillText(g.label, g.cx, by+bh+11); }); ctx.strokeStyle = '#dbe6f2'; ctx.lineWidth = 1; ctx.beginPath(); ctx.moveTo(11, chartBottom); ctx.lineTo(W-11, chartBottom); ctx.stroke(); ctx.fillStyle = '#9aacbd'; ctx.font = '6px sans-serif'; ctx.textAlign = 'left'; ctx.fillText('BIOMETRIC', 11, 82); ctx.textAlign = 'right'; ctx.fillText('SURVEY', W-11, 82); ctx.textAlign = 'left'; } function drawBars(p){ groups.forEach(g => { const bioH = (g.bio/maxVal) * chartH * p; const surH = (g.sur/maxVal) * chartH * p; const bx = g.cx – 11; ctx.fillStyle = g.color; roundRect(bx, chartBottom-bioH, 10, bioH, 2); ctx.fill(); ctx.fillStyle = g.color; ctx.globalAlpha = 0.35; roundRect(bx+12, chartBottom-surH, 10, surH, 2); ctx.fill(); ctx.globalAlpha = 1; }); } let startTime = null; const duration = 1400; function ease(t){ return t<0.5 ? 2*t*t : -1+(4-2*t)*t; } function animate(ts){ if(!startTime) startTime = ts; const p = ease(Math.min((ts-startTime)/duration, 1 ↩
  • )=>{ startTime = null; drawStatic(); setTimeout(()=>requestAnimationFrame(animate), 400); }, 2200); } } drawStatic(); setTimeout(()=>requestAnimationFrame(animate), 600); } init(); })();

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    .hoverpic { transition: transform 0.3s ease, filter 0.3s ease; } .hoverpic:hover { transform: scale(1.1); filter: brightness(1.15) drop-shadow(0 0 18px rgba(255,255,255,0.8 ↩