Adoption of mobile devices (e.g., smart phones and tablets) has popularized a neck-down posture during media consumption that is different from the traditional upright body posture for video viewing. A neck-down posture exerts substantial pressure upon the spine, and this posture has been previously linked to psychological effects. This study advances the literature by studying […]

Knowledge about listening difficulty experienced during a task can be used to better understand speech perception processes, to guide amplification outcomes, and can be used by individuals to decide whether to participate in communication. Another factor affecting these decisions is individuals’ emotional response which has not been measured objectively previously. In this study, we describe […]

As tourism research has paid limited attention to children, this study investigates children’s reactions to tourism development, focusing on their unique viewpoints on the World Heritage Site of Dubrovnik, Croatia. It employed cognitive neuroscience methods with 397 participants, revealing that, despite their preference for sustainable tourism scenarios, children exhibit a notable fixation on images emblematic […]

Introduction: In forensic settings interviewers are advised to ask as many open-ended questions as possible. However, even experts may have difficulty following this advice potentially negatively impacting an investigation. Here, we sought to investigate how emotions and psychophysiological parameters are associated with question formulation in real time in an ongoing (simulated) child sexual abuse (CSA) interview. […]

Negative user-generated content provides cues that warn other consumers to avoid using a particular product or service. This study explores whether brand feedback can counteract consumer backlash to a given company’s cause-related marketing, with a particular focus on how visual attention can moderate negative emotions. Hypotheses based on the Appraisal-Tendency Framework and commitment-trust theory were […]

The “similarity-attraction” mechanism of brand personality exists in a state of controversy because many studies have found that the brand personality favored by consumers is inconsistent with their personality. The psychological reasons underlying this paradoxical situation remain unknown. Therefore, based on the circumplex model of emotion theory in neuroscience, this study uses EEG and GSR […]

Automatic emotion recognition systems aim to identify human emotions from physiological signals, voice, facial expression or even physical activity. Among these types of signals, the usefulness of signals from electroencephalography (EEG) should be highlighted. However, there are few publicly accessible EEG databases in which the induction of emotions is performed through virtual reality (VR) scenarios. […]

Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this literature by verifying whether these methods can predict the effects of antecedent events as motivating functions of attention, neural responses, choice, and consumption. Antecedent motivational factors are […]

This chapter covers some of the most popular emerging technologies used for measuring human behaviour in applied sensory and consumer science. Here, we focus on eye-tracking (ET) technology, electrodermal activity (EDA) or skin conductance, facial expression analysis (FEA) and electroencephalography (EEG), all of which can be employed to explore the underlying and at times unconscious […]

Research has suggested that background music can have a positive or negative effect that can influence the affective state of individuals. Although research has demonstrated that fear negatively influences our cognitive performance, there is a research gap in understanding the combined effects of different background music tempo and fear in influencing reading comprehension performance. Data […]