WEBVTT 0 00:00:00.189 --> 00:00:01.529 Hi and welcome to 1 00:00:01.899 --> 00:00:02.680 iMotions Online, 2 00:00:02.789 --> 00:00:06.860 your interactive and collaborative platform to run eye tracking 3 00:00:06.869 --> 00:00:10.050 and facial expression analysis experiments in the browser. 4 00:00:10.060 --> 00:00:13.699 This is the workspace to which you and your peers can log 5 00:00:13.710 --> 00:00:17.209 in together through the browser independently 6 00:00:17.219 --> 00:00:19.399 from your computer's operation system. 7 00:00:19.409 --> 00:00:20.290 In this workspace. 8 00:00:20.299 --> 00:00:23.850 You can see all your studies that have been shared with you. 9 00:00:24.000 --> 00:00:26.180 I will now show you how we can create a new study 10 00:00:30.260 --> 00:00:31.239 in the overview. 11 00:00:31.379 --> 00:00:35.279 You can see the different steps that are involved in running a successful study. 12 00:00:36.229 --> 00:00:39.500 At first you have to build a study, then you have to collect data, 13 00:00:39.779 --> 00:00:41.139 you have to analyze your data 14 00:00:41.380 --> 00:00:45.340 and eventually you can export data for more in depth analysis. 15 00:00:45.479 --> 00:00:46.819 Let's make a study together. 16 00:00:48.810 --> 00:00:51.369 Since we will be running I tracking experiments, 17 00:00:51.400 --> 00:00:53.389 the calibration is already in place 18 00:00:53.909 --> 00:00:55.959 but now I will add additional stimuli. 19 00:00:58.000 --> 00:00:59.439 I can add images, 20 00:00:59.639 --> 00:01:00.680 videos, 21 00:01:01.099 --> 00:01:05.580 instruction slides, whole chicks links, surveys or website links. 22 00:01:06.669 --> 00:01:08.769 Adding an image is very, very simple. 23 00:01:10.849 --> 00:01:12.459 You just find the fight explorer, 24 00:01:14.589 --> 00:01:18.120 look the images that you want to have poured and load them into the application. 25 00:01:19.410 --> 00:01:20.900 The same holds four videos. 26 00:01:21.769 --> 00:01:25.150 You can easily rearrange your stimuli with drag and drop logic 27 00:01:25.319 --> 00:01:26.730 group them into blocks 28 00:01:27.419 --> 00:01:32.080 or change their settings such as the presentation duration here in the menu, 29 00:01:33.739 --> 00:01:36.599 Steve and I can easily be combined with surveys, 30 00:01:36.610 --> 00:01:40.839 either external Qualtrics links or you can use our own inbuilt survey tool. 31 00:01:43.309 --> 00:01:46.410 Here you have access to a range of common survey elements. 32 00:01:59.480 --> 00:02:00.139 Of course, 33 00:02:00.150 --> 00:02:02.139 I can also add instructions so that the 34 00:02:02.150 --> 00:02:04.860 respondents know what to do with the experiment. 35 00:02:13.279 --> 00:02:15.169 Now that I'm done with my experiment, 36 00:02:15.320 --> 00:02:16.419 I will collect my data 37 00:02:17.100 --> 00:02:19.000 for this. I will start the data connection. 38 00:02:22.110 --> 00:02:23.729 Now, I can copy a link 39 00:02:24.169 --> 00:02:26.089 that I can distribute to my respondents. 40 00:02:28.160 --> 00:02:29.789 After clicking on the link, 41 00:02:29.800 --> 00:02:32.979 respondents will see a constant screen and will then be 42 00:02:32.990 --> 00:02:35.899 guided through the different setup steps by the application. 43 00:02:36.869 --> 00:02:41.009 They can participate from computer browser, either if they're at home, 44 00:02:41.020 --> 00:02:45.139 if they're joining from the classroom or anywhere else where they are, 45 00:02:45.279 --> 00:02:48.770 as long as they have a stable internet connection and a webcam, 46 00:02:48.779 --> 00:02:50.610 they can participate in our studies. 47 00:02:51.050 --> 00:02:53.610 But what does it look like after the data collection is done 48 00:02:55.240 --> 00:02:56.000 in the application, 49 00:02:56.009 --> 00:02:59.729 you can monitor the progress and how many respondents you have already connected. 50 00:03:00.080 --> 00:03:02.860 After that, you can jump right into the analysis 51 00:03:05.029 --> 00:03:06.149 in the analysis. 52 00:03:06.369 --> 00:03:09.130 You have different options to visualize your eye tracking data. 53 00:03:09.699 --> 00:03:10.919 You can plot gaze 54 00:03:11.029 --> 00:03:14.130 paths to see the sequence of attention as well as 55 00:03:14.139 --> 00:03:17.009 how long a certain respondent dwelled on an object. 56 00:03:17.080 --> 00:03:19.259 And you can see this both as a static plot 57 00:03:19.750 --> 00:03:21.520 or as a dynamic gaze path. 58 00:03:32.639 --> 00:03:34.889 You can also plot aggregated heat maps, 59 00:03:39.309 --> 00:03:42.100 aggregated heat maps tell you where your respondents 60 00:03:42.110 --> 00:03:44.509 had the most attention on a sample level. 61 00:03:44.649 --> 00:03:47.570 The more red there is the more attention there was. 62 00:03:49.339 --> 00:03:53.779 In order to quantify this, you can also view AOI metrics 63 00:03:58.710 --> 00:03:59.199 for this. 64 00:03:59.210 --> 00:04:02.460 You can indicate different objects of interest with an 65 00:04:02.470 --> 00:04:05.399 area of interest and then see eye tracking statistics. 66 00:04:06.449 --> 00:04:10.500 These metrics tell you for example, how many respondents have seen the stimulus, 67 00:04:11.199 --> 00:04:12.970 how often they had to look back to it 68 00:04:13.539 --> 00:04:15.160 the time, the first fixation 69 00:04:15.669 --> 00:04:18.260 or for how long they dwelled on the AOI. 70 00:04:19.428 --> 00:04:21.798 These are only some of the metrics that you can get from 71 00:04:21.910 --> 00:04:22.690 iMotions Online 72 00:04:23.010 --> 00:04:27.480 and all of these numbers can also be exported as a CSV file. For further analysis. 73 00:04:33.100 --> 00:04:34.890 When it comes to facial expressions, 74 00:04:35.100 --> 00:04:37.100 you have access to all the outputs from the Affectiva 75 00:04:37.519 --> 00:04:38.380 algorithm. 76 00:04:38.420 --> 00:04:41.089 These are the seven core emotions as they are defined in the 77 00:04:41.100 --> 00:04:44.559 facial action coding system as well as a range of action units. 78 00:04:45.320 --> 00:04:47.980 This can be seen as graphs below the stimulus. 79 00:04:48.869 --> 00:04:51.010 Let's take a look at the reactions over time. 80 00:05:03.670 --> 00:05:05.809 Facial expression data can both be seen on the 81 00:05:05.820 --> 00:05:09.410 aggregated level or on the individual level and exported. 82 00:05:12.070 --> 00:05:14.929 You can also review and export your server results 83 00:05:15.690 --> 00:05:18.260 and for further access to all your data, of course, 84 00:05:18.269 --> 00:05:20.829 you can generate different kinds of data exports 85 00:05:21.130 --> 00:05:24.950 so that you can do deeper data analysis in Excel or other software 86 00:05:25.809 --> 00:05:26.630 87 00:05:26.640 --> 00:05:31.019 It is your choice if you want to share the study with peers or keep it to yourself. 88 00:05:31.899 --> 00:05:33.549 I hope that you enjoyed this demo 89 00:05:33.649 --> 00:05:37.519 and please feel free to sign up for a more in depth demo in an online meeting.