Hi, and welcome to iMotions Online, your interactive and collaborative
platform to run
eye tracking and facial expression analysis experiments in the browser.
This is the workspace to which you and your peers can log in
together through the browser independently from your computer's operation system
and this workspace, you can see all your studies or studies
that have been shared with you.
I will now show you how you can create a new study.
In the overview, you can see the different steps
that are involved in running a successful study.
At first, you have to build a study, then you have to collect data,
you have to analyze your data and eventually you can export data.
For more in-depth analysis, let's make a study together.
Since we will be running eye tracking experiments
the calibration is already in place, but now I will add additional stimuli.
I can add images,
videos, instruction slides,
Qualtrics links, surveys or website links.
Adding an image is very, very simple.
You just find the file explorer,
mark the images that you want to import
and load them into the application.
The same holds for videos.
You can easily rearrange your stimuli with drag and drop logic,
group them into blocks or changed their settings,
such as the presentation duration here in the menu.
Stimuli can easily be combined with surveys, either external Qualtrics
links or you can use our own inbuilt survey tool.
Here you have access to a range of common
survey elements.
Of course
I can also add instructions so that the respondents know what to do
with the experiment.
Now when I am done with my experiment.
I will collect my data
for this.
I will start the data collection.
Now I can copy a link that I can distribute to my respondents.
After clicking on the link,
respondents will see a consent screen and will then be guided
through the different setup steps by the application.
They can participate from a computer browser, either if they're at home,
if they're joining from the classroom or anywhere else where they are.
As long as they have a stable internet
connection and a webcam, they can participate in our studies.
But what does it look like after data collection is done
in the application?
You can monitor the progress and how many respondents you have already connected.
After that, you can jump right into the analysis.
In the analysis, you have different options
to visualize your eye-tracking data.
You can plot gaze paths to see the sequence of attention,
as well as how long a certain respondent dwelled on an object.
And you can see this both as a static plot or as a dynamic gaze path.
You can also plot aggregated heatmaps.
Aggregated heatmaps
tell you where your respondents have the most attention on a sample level.
The more red there is, the more attention there was.
In order to quantify this,
you could also view AOI metrics.
For this
you can indicate different objects of interest
with an area of interest and then see eye tracking statistics.
These metrics tell you, for example, how many respondents
have seen the stimulus, how often they had to look back to it.
The time for the first fixation or
for how long they dwelled on the AOI.
These are only some of the metrics that you get from iMotions online, and
all of these numbers can also be exported as a .csv file for further analysis.
When it comes to facial expressions,
you have access to all the outputs from the Affectiva algorithm.
These are the seven core emotions as they're defined in the facial action
coding system as well as a range of action units.
These can be seen as graphs below the stimulus.
Let's take a look at the reactions over time.
EEG, facial expression
analysis, electrodermal activity and ECG.
They each give access to hidden behavioral signals.
Facial expression data can both be seen on the aggregated level
or on the individual level and export it.
You can also review and export your survey results
and for further access to all your data, of course, you can generate
different kinds of data exports so that you can do
deeper data analysis in Excel or other software.
Lastly, it is your choice if
you want to share the study with peers or keep it to yourself.
I hope that you enjoyed this demo and please feel free
to sign up for a more in-depth demo in an online meeting