Web Site Brand
The goal of this study is to test brand communication of news web sites. We compare BBC and CNN. Each respondent is exposed to one OR the other, and is not informed beforehand which web site will appear.
Furthermore we want to investigate navigation. From the front page we ask respondents to find the Sports section. From the Sport section they are asked to locate the Golf section
Banner Advertisement Effectiveness
After the browsing session a number of survey slides are shown that tests the respondents memory on which site did they visit, and did they notice any of the advertisements.