• University: Iowa State University Department of Mechanical Engineering and Design
  • Author:  Dr. Erin MacDonald and Ping Du


Ping Du and Dr. Erin MacDonald, from Department of Mechanical Engineering, conducted an eye-tracking incorporated product design study at Iowa State University. Their study addressed two research questions: (1) are eye-tracking data for individual visual product features informative of the features’ importance to the viewers’ preferences? (2) are the eye-tracking data capable to tell noticeable product feature size changes from unnoticeable ones?

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