Solutions for UX, Gaming & Simulators research

Flappy Bird (Winner) - GAZE REPLAY

Mobile Apps testing

How are users responding to new app designs before going to market? Optimize workflows, interfaces (UI), and the overall user experience (UX).

  • Eye Tracking – attention to communication
  • GSR – novelty of product/design interest
  • EEG – cognitive workload to design elements
  • Surveys – consumer narratives / declared statements
ee (Anonymous 22-03-14 18h31m) - GAZE REPLAY-new

Gaming testing

Testing consumers’ emotional and cognitive responses to gaming.

  • Eye tracking – attention to messages & opportunities
  • GSR – emotional arousal during playing the game
  • EEG – cognitive and emotional responses to key moments
  • Facial Coding – emotional expressions throughout the experience
  • Surveys – consumer narratives / declared statements
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Website testing

Testing consumers’ emotional and cognitive responses while browsing websites.

  • Eye tracking – attention to real state, communication and CTAs
  • GSR – emotional arousal during the navigation / browsing
  • EEG – cognitive and emotional responses to key moments / tasks
  • Surveys – consumer narratives / declared responses

Virtual reality & simulators testing

Test almost any scenario to find optimization opportunities before building expensive products. Optimize processes and services for streamlined experiences.

  • Eye tracking glasses – store navigation and product attention
  • GSR – in-store arousal and mood
  • EEG – product desire and in-store cognition
  • Surveys – consumer narratives / declared statements