Applications for Neuromarketing Research

LONDON_James_belongs_to_you (Respondent3746) - GAZE REPLAY

Print Ad testing

Test consumers’ emotional and cognitive responses to print advertising. Define copy & communication improvements and pinpoint the best campaign options to launch to market.

TV Ad / Movie Trailer testing

Testing consumers’ emotional and cognitive responses to TV ad advertising. Find peaks & troughs to enhance the overall emotional engagement of the trailer / TV Ad.

Packaging & Product testing

Quantify attention, messaging & branding by assessing emotional & cognitive responses of consumers. Find the best packaging option to stand out against competition in the market.

In Store / Shopper Testing

Test consumers’ responses in real or virtual store environments to evaluate shelves, packaging systems, merchandising, and the over all shopping experience.



See which emotional insights you are missing out on