Applications for Neuromarketing Research
TV Ad / Movie Trailer testing
Testing consumers’ emotional and cognitive responses to TV ad advertising. Find peaks & troughs to enhance the overall emotional engagement of the trailer / TV Ad.
Packaging & Product testing
Quantify attention, messaging & branding by assessing emotional & cognitive responses of consumers. Find the best packaging option to stand out against competition in the market.
In Store / Shopper Testing
Test consumers’ responses in real or virtual store environments to evaluate shelves, packaging systems, merchandising, and the over all shopping experience.
See which emotional insights you are missing out on