iMotions Mobile Eye Tracking

Measure Visual Attention in Real or 3D Simulated Environments

Object recognition AOIs and automated aggregation of data

Significantly speed up analysis time and productivity by easily creating automated AOIs and aggregate mobile eye tracking data in AOIs and heatmap visualizations. Out of the box eye tracking metrics are instantly calculated, and the aggregation works with the click of a button. All gaze points and fixations are automatically mapped to a static image of the scene allowing to utilize the same tools of static image analysis in dynamic content. This includes heatmaps, area of interest metrics, order of attention, TTFF, ratio, visits, and more.

Static and dynamic heatmaps of aggregated attention

By the click of a button create heatmaps to view the distribution of aggregated attention in any mobile eye tracking study



Automated object recognition AOIs

Save up to 80% of analysis time by automatically tracking objects with state-of-the-art image recognition technology

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Quantify visual attention in any real or 3D environment

Get aggregated eye tracking metrics such as TTFF, order of attention, ratio, visits & fixations of any area in real life & 3D environments


Save up to 80% of the analysis time


“I have been very impressed by the Automated Area of Interest. We used it with different content and characteristics in our in-store study, and the results were great. Automated Area of Interest has saved around 80% of the time that we otherwise would have spent on doing it manually. I strongly recommend to apply it to the mobile eye tracking studies analysis.”Dalia Bagdziunaite, PhD fellow in Consumer Neuroscience,  Center for Decision Neuroscience, Department of Marketing, Copenhagen Business School


iMotions integrates the Tobii Glasses2 & the ASL Mobile Eye-XG


Tobii Glasses2 – Integrated via the Tobii SD card. Live wireless view available through external  iPad or computer. Import of recorded data through SD card to iMotions software for analysis.


ASL Mobile Eye-XG – Fully integrated with live wireless streaming to the iMotions software. Glasses of choice when combining with wireless biosensors such as the ABM B-Alert EEGs. Available in 30 hz & 60 hz.

This video from iJustine showcases a study of eye tracking glasses in a simulated battle field to evaluate the performance of the soldier. Eye tracking glasses can be used in a wide variety of scenarios whether this are real, simulated or 3D environments. Go to video.


Gaze Replay

Shows the gaze path and fixations for an individual respondent for the entire duration of the recording.


Live or Post-Markers

Mark important happenings during data collection or in replay mode to facilitate the analysis.


Automated AOIs

Automated image and object recognition tracks the objects within the AOI and aggregates the attention.

Combine mobile eye tracking with EEG, GSR, EMG, & ECG



Live wireless streaming of synchronized eye tracking & biosensors data

Data from both eye tracking glasses as well as biosensors like EEG, GSR, ECG and EMG is streamed live and wireless, allowing researchers to live visualize synchronized biometric data. This allows for optimal monitoring of data quality and ideal collection outcomes. reques-demo-button

Eye Tracking Glasses Available


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