• Publisher: iMotions
  • Authors: Jakob de Lemos, Íris Ólafsdóttir


This abstract introduces a new automated method of measuring reading patterns by analyzing eye properties via an eye tracking platform and context analysis. The method utilizes eye tracking data and stimulus text properties in a way that makes it possible to identify reading fixations and reading patterns with a high accuracy compared to looking at fixations only. This helps doing a fast initial analysis on how the text is cognitively perceived and thereby provides easier access to valuable high level information on how the text is comprehended.


  • eye tracking
  • reading analysis
  • gaze analysis
  • text recognition

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