Nowadays, web designers are forced to have an even deeper perception of how users approach their products in terms of user experience and usability. Remote Usability Testing (RUT) is the most appropriate tool to assess the usability of web platforms by measuring the level of user attention, satisfaction, and productivity. RUT does not require the physical presence of users and evaluators, but for this very reason makes data collection more difficult. To simplify data collection and analysis and help RUT moderators collect and analyze user’s data in a non-intrusive manner, this research work proposes a low-cost comprehensive framework based on Deep Learning algorithms. The proposed framework, called Miora, employs facial expression recognition, gaze recognition, and analytics algorithms to capture data about other information of interest for in-depth usability analysis, such as interactions with the analyzed software. It uses a comprehensive evaluation methodology to elicit information about usability metrics and presents the results in a series of graphs and statistics so that the moderator can intuitively analyze the different trends related to the KPI used as usability indicators. To demonstrate how the proposed framework could facilitate the collection of large amounts of data and enable moderators to conduct both remote formative and summative tests in a more efficient way than traditional lab-based usability testing, two case studies have been presented: the analysis of an online shop and of a management platform. Obtained results suggest that this framework can be employed in remote usability testing to conduct both formative and summative tests.

 

This study employs Eye Tracking done with glasses, which is fully integrated into the iMotions software suite. To learn more please visit our dedicated product page, or download our complete guide on Eye Tracking below:

 

 

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