Boston, Mass. (29.05.2015) – iMotions announces the newest release of its world-leading biometric research platform with iMotions Software 5.5.
This major release strengthens iMotions’ position in multimodal research for progressive researchers. With the addition of new plug and play eye trackers like the Tobii 2 eye tracking glasses and the EyeTech VT3 series of eye tracking devices, as well as expanding the sensor integration of GSR, ECG and EMG devices from Shimmer with multi sensor setups, the release enables commercial and academic researchers to take their research to the next level.
“Researchers in commercial and academic worlds are requiring an increasingly integrated research platform that will allow them to focus on their research rather than constantly fighting getting their point solutions to work. With the addition of even more integrations we are again raising the bar for how high advanced researchers can reach”, says Peter Hartzbech, CEO of iMotions.
The ability to present stimuli, connect devices, collect, synchronize, visualize and analyze data across multi bio sensors and self-reporting is a key differentiator of iMotions. With this release iMotions moves even further ahead as the market leader in Biometric Research Platform Solutions.
In addition to the integration of new hardware options, iMotions 5.5 offers improvements to almost all other areas of the software platform. New features for faster facial expression processing, upgrades to the self-reporting surveys, improved visualizations, increased size of studies and much more allows existing customers to improve their workflow, and be even more efficient in their research execution.
“We see a big need from researchers to be more efficient in their research execution, and continually do even more sophisticated studies, and with this release we are enabling them to do exactly that”, says Peter Hartzbech.
Finally, functionalities like increased data quality control across participants, sensors and data collection points, as well as self-calibration and more allows researchers who mass produce human behavior data in large scale labs in the academic and commercial sectors to reach new levels in their research. “Current trends in consumer bio sensor areas like Fitbit, Apple Watch and the quantified self movement results in an increased focus on human behavior research, and more and more researchers are setting up big centralized labs for mass production of human behavior data. iMotions biometric research platform is perfectly positioned to power those labs, and with the 5.5 release iMotions further enhances the productivity of those labs with 5-50 data collection points,” says Peter Hartzbech.
iMotions powers researchers in more than 45 countries and enables them to execute research within eye tracking, facial expression analysis, GSR, EEG, ECG, EMG and self-reporting in one simple to use software platform. It helps researchers to conduct state-of-the-art human behavior research in the areas of Psychology, Neuroscience, Human Factors Engineering, Education, Health, Business and Human Computer Interaction. The platform which is targeted at Market, Academic, Usability and Gaming research is used worldwide by large clients like MIT, Harvard, Stanford universities and P&G, Nestle and Kraft to elevate their research.