iMotions’ leading hardware agnostic eye tracking software for research and usability, Attention Tool®, now makes it possible to synchronize biosensor and glasses data. First study has already been carried out for a Fortune 50 company validating the value of the new feature set prior to today’s official release. Further a new API has been implemented which will allow researchers to build models and software based on live feed of synchronized eye tracking and sensor data.

The rising demand for mobility in eye tracking has brought iMotions software platform to new levels. The highly complex data mining that was needed to combine bio sensors and eye tracking glasses has now been made fast and easy in the Attention Tool platform. Enhanced AOI creation and alignment of eye tracking data and sensors is now released in 4.9 and it will expand the market within scientific and market research applications. Also, the fully integrated markers for live and post-processing will help the researchers making faster and better analysis in one single platform.

“The development cycle for this specific release has been really exciting working with a cutting edge study for a Fortune 50 company as well new clients Yale and US Airforce. This work has helped shape the implementation work of the synchronization and API features that significantly opens up the platform to support increasingly exciting use cases in e.g. Virtual Environments, Interactive gaming and Market research applications.” says CEO & Founder, Peter Hartzbech.

About iMotions – Eye Tracking A/S (

iMotions is an eye tracking and biometric software platform company originally founded in 2005 with headquarter in Copenhagen, Denmark and a US office at MIT in Cambridge, USA. iMotions has reseller representation in Asia and Latin America. iMotions develops and markets Attention Tool®, which is the most comprehensive, easy to use and scalable eye tracking software platform available in the market today. The platform is targeted at Market Research companies, Universities and Usability Labs. iMotions has clients in 24 countries and many major Brands, Corporations and Universities use the Attention Tool software for research and usability testing.