iMotions – Emotions Technology A/S was officially awarded the status of Gold Certified Partner to the Microsoft Partner Program. ―This is a big step forward for the software development team because it values their know-how and efforts at a different level. We are proud to join a worldwide business network as Gold Certified Partner. By reaching the Gold Level in just 4 months, we have yet accomplished another milestone of iMotions’ strategy towards the market leadership in the market research industry,‖ says Jakob de Lemos, CTO and Head of Research and Development.

―The benefits we obtain by the partnership correspond directly to our business and development strategy and will help us reach our goals even faster,‖ comments Niels Bo Theilgaard, member of the Board at iMotions – Emotions Technology A/S. The partnering with Microsoft is important in regards to expanding the knowledge of the staff, increasing sales goals and growing the business, closing more sales and supporting customers at the utmost possible level.

About iMotions

iMotions – Emotion Technology A/S is the developer of Emotion ToolTM, the world’s first objective, non-intrusive, reliable software to measure human emotional response to visual stimuli such as print ads, direct marketing material, and brochures. The software, which also assesses visual attention, relies on data from a standard eye tracking monitor.

Emotion ToolTM 1.2 is currently being marketed to the Advertising & Marketing Research industry worldwide.

Founded in 2005 by CEO Peter Hartzbech and CTO Jakob de Lemos, iMotions is headquartered in Copenhagen, Denmark. The company currently employs 45 people with Technology Development in Denmark, Software Development in India, and Sales Organizations in Denmark and the US

iMotions contact:

Peter Hartzbech
Co-founder & Co.
Phone: +45 3644 8933 Peter.hartzbech@imotions.com