Attention Tool continues to widen the gap as the world’s leading biometric research platform.  Facial expression analysis is now fully integrated into the platform with high end, wireless EEG headsets, GSR, and eye tracking capability.

Attention Tool is a plug and play, biometric research platform created specifically for scientific, usability and market research. Clients may use any sensor configuration needed for individual studies, via iMotions’ powerful stimuli presentation and data collection, aggregation, and analysis engine, which is the heart of the system.  Allowing clients to easily plug in a large variety of sensors like eye trackers, EEG headsets, GSR sensors and Facial expression analysis algorithms, the iMotions engine is designed to meet the simplest to the most demanding research needs.

“iMotions has done an excellent job in integrating our leading facial expression recognition engine that is based on more than 20 years of scientific research. Our team was thoroughly impressed by the integration with all the other sensors and eye tracking. As a company founded on thorough scientific research, we knew right away that Attention Tool would prove a valuable tool for researchers interested in combining facial expression analysis with other bio sensors.” – Ken Denman, CEO of Emotient

The new release also includes a major facelift of the application and an intuitive live view and replay of the respondent data collection, where the multiple sensor and eye tracking metrics are mixed into one simple drag and drop interface.

“200 man years of client driven development efforts from the iMotions team have created the opportunity, with Attention Tool, for the world’s leading researchers to combine all of these well regarded technologies.  The Researchers energy and time can now be focused on gaining insight from the highly reliable and precise synchronization of data we provide, rather than worrying about how to obtain it.  And all of that data may be exported live via our API, so researchers and companies can integrate directly with the Attention Tool API, to build their own exciting and innovative applications.  The iMotions team are excited that we can help move science forward with the creation of these tools.”  says Peter Hartzbech, Founder & CEO, iMotions A/S

About iMotions A/S (

iMotions is an eye tracking and biometric software platform company originally founded in 2005, headquartered in Copenhagen, Denmark with a US office at MIT in Cambridge, Massachusetts, USA. iMotions develops and markets Attention Tool®, which is the most comprehensive, easy to use and scalable bio sensor and eye tracking software platform in the world. The platform was designed with and for Market Research companies, Universities, Usability Labs and Gaming companies. iMotions has clients in 27 countries and many major Brands, Corporations and Universities use its Attention Tool software for market and scientific research, and usability testing.