iMotions leading eye tracking and biometric research platform, Attention Tool®, now makes it possible for market, usability and academic researchers to synchronize data from eye trackers, EEG headsets, surveys and facial expression analysis with GSR data from Shimmer’s wearable wireless GSR sensor.

The Shimmer series of sensors are based on wearable wireless sensing technology that overcomes the challenges of size, reliable communications and low power consumption. The upcoming version 3 of the sensor platform supports like its predecessors not only GSR but also additional measurements like heart rate. Shimmer’s products are trusted by Fortune 500 companies, and leading Universities worldwide, shipping to over 60 countries.

“We have seen a growing demand for expanding Attention Tool’s plug and play support of additional biometric sensors. The integration of Shimmer’s scientific grade wireless sensors into the platform is done in order to meet this demand. Going forward this integration will add even more exciting research opportunities for organizations that want to combine eye tracking, EEG, GSR and facial expression analysis in scientific research, marketing research, usability testing and neuro-gaming.” says CEO & Founder, Peter Hartzbech.

Paul Doherty, VP of Sales at Shimmer noted that “we are delighted to be working with iMotions integrating Shimmer’s sensing technology into their solution. iMotions are capturing data in relation to the person in an exciting area that is receiving increased interest, and there’s a excellent synergy between the two companies in terms of both ethos and capabilities.”

About iMotions A/S (

iMotions is an eye tracking and biometric software platform company originally founded in 2005, headquartered in Copenhagen, Denmark with a US office at MIT in Cambridge, Massachusetts, USA. iMotions develops and markets Attention Tool®, which is the most comprehensive, easy to use and scalable eye tracking  and biometric research platform in the world. The platform which is targeted at Market, Academic, Usability and Gaming research is used worldwide by leading brand owners and research institutions.

About Shimmer Ltd ( )

Shimmer is the leading provider of wearable wireless sensing technology and solutions. Enabling rapid development of applications, products and services, Shimmer offers complete control over the quality of data capture, interpretation and presentation for each unique use case. Used in over 60 countries, Shimmer overcomes the challenges of size, wearability, reliable communications and low power consumption. Shimmer is headquartered in Dublin, Ireland with an R&D center in Boston, Massachusetts, USA.