iMotions’ leading eye tracking software for market research, Attention Tool®, has been released in a new and even more powerful and flexible version. Prior to 4.1, the software primarily solved the high demands of global brands and corporations within packaging and advertising research. Now iMotions is launching Attention Tool 4.1 at 50% discount to Universities to solve the raising need of eye tracking within scientific and academic research.

The number of scientific and academic research papers including eye tracking has experienced an exponential growth during the last 10 years. Most universities today apply eye tracking for applications such as Psychology, Reading, Neuroscience, Human Computer Interaction, Medical Training etc.

“In iMotions we have during the last 8 years focused on solving a commercial need for fast, scalable, efficient and precise eye tracking. This experience can now be referred directly to the universities, where students can save up to 80% of the time on training and data collection process and instead use the time to analyse the data. Our easy to use approach increases the ROI for universities that wants to write as many papers as possible within a specific grant period”, says CEO & Founder Peter Hartzbech.

In addition to the added flexibility in the software features, Attention Tool 4.1 now also supports the third major eye tracking hardware vendor EyeTech and have integrated the VT2 eye tracker in a bundle package including both software AND hardware, starting at USD 24,900 (USD 19,900 for universities). iMotions also supports both Tobii and SMI eye tracking hardware platforms.