iMotions’ – Attention Tool eye tracking software and Emotiv’s EPOC EEG Headset is now fully integrated and synchronized for scalable and efficient Usability, Market Research and Scientific Research Studies.

iMotions’ leading eye tracking software platform for research, Attention Tool®, has now been extended with a full integration of the leading plug and play EPOC EEG headset from EMOTIV. The combination enables researchers to conduct comprehensive in depth studies where both high quality eye tracking and EEG is needed to gain valuable insights. The Attention Tool data collection platform may also be used for EEG studies alone.

For many scientists the combination of where the eye is located at the time when a reaction happens in the brain is of high importance. Until now researchers have had to run multiple softwares and systems together, spending a lot of time to collect data and synchronise these studies. This leaves room for error, since synchronisation is of essence when measuring down to the milliseconds. iMotions’ comprehensive research platform can provide this infrastructure for the EMOTIV clients and in addition add the eye tracking and pupil data in a fast and easy export.

Attention tool supports a wide range of eye tracking hardware platforms – from low-cost to high end. Researchers can now with an existing system easily include EEG measurements in their studies. As an additional benefit Attention Tool also supports EEG data collection without eye tracking. The powerful and scalable data collection platform with it’s intuitive user interface and advanced study design setup also give researchers an edge in non-eye tracking research. The Attention Tool software supports still images, videos, surveys, web browsing and screen recordings.

About iMotions (
iMotions is the World Leader in eye tracking software and originally founded in 2005 and is headquartered in Copenhagen, Denmark and have a US office at MIT in Cambridge, USA. iMotions has reseller representation in Asia and Latin America. iMotions develops and markets Attention Tool®, which is the most robust, easy to use and scalable eye tracking software platform in the World and it is targeted at Market Research companies, Scientific University research and Web Usability. iMotions has clients in 19 countries and many of the major brands, corporations and Universities utilize the Attention Tool software.

About Emotiv (
Emotiv is a pioneer in non-invasive brain computer interface technology and has developed a breakthrough interface technology for digital media taking inputs directly from the brain. This technology utterly transforms the way we interact with computers. Applications for the Emotiv technology, and interface, span an amazing variety of industries – from gaming to interactive television, everyday computer interactions, hands-free control systems, smart adaptive environments, art, accessibility design, market research, psychology, medicine, robotics, automotive, transport safety, defense and security. Emotiv has a footprint in over 90 countries and is a leader in its field.