BOSTON, September 15, 2015 – Affectiva and iMotions are pleased to announce a partnership and availability of Affectiva’s Affdex facial coding and emotion analytics software on the iMotions Biometric Research Platform.
With this joint solution human behavior researchers can combine facial coding and emotion analytics with eye tracking, brainwave measurement (EEG), as well as physiological sensors (GSR, ECG, EMG) on top of traditional surveys and questionnaires, which are also fully integrated. This enables them to, for example, assess the impact of new digital and learning experiences such as gaming, on affect and cognition and ultimately user behavior.
Other usage examples include media and entertainment test labs conducting market research to better evaluate audience emotion engagement with TV and movie content, fast-moving consumer goods companies conducting concept and product testing, product developers doing usability testing and academic labs researching behavioral sciences and wellbeing.
The partnership enables Affectiva to better support its clients that require real-time emotion analytics to be part of a multimodal on-premises research solution, and allows iMotions to harden its biometric research solution with Affectiva’s emotion analytics.
“Emotions matter, they influence key aspects of our lives, from how we think, learn and communicate to how we behave and make decisions. A deep understanding of emotional reactions to digital content is critical to human behavior research,” says Nick Langeveld, President and CEO of Affectiva. “We are delighted to partner with iMotions. Adding our Affdex emotion analytics technology to iMotions’ biometrics research platform provides our clients that require multimodal on premises solutions robust insights.”
“Measuring unfiltered and unbiased emotional responses is key to understanding human behavior in consumer engagement and user experience. Facial expression technology is one of the key modalities in iMotions biometric research platform and we are excited to partner with Affectiva to make their emotion analytics software available for immediate application in the field,” says Peter Hartzbech, Founder & CEO of iMotions.
Affectiva, the global leader in emotion sensing and analytics, brings emotional intelligence to the digital world. Using optical sensors, such as cameras, Affectiva technology and science map people’s facial expressions into emotions, unobtrusively and at scale. Affectiva has amassed the world’s largest emotion data repository – 3.2 million faces analyzed from over 75 countries amounting to 12 billion emotion data points. Its emotion analytics platform Affdex is used by one third of Fortune Global 100 companies and over 1,400 brands, including Unilever, Kellogg’s and MARS to understand consumer emotional engagement, optimize business processes and improve customer experiences. Affectiva’s technology is also applied to emotion-enable digital apps and experiences to become more interactive and responsive to our emotional state.
iMotions develops and markets the world leading iMotions Biometric Research Platform, which enables leading research to execute multi sensor human behavior research. Industries like Academic, neuromarketing, gaming, medical and Fortune 500 corporations utilize iMotions state of the art research platform to elevate insights with eye tracking, facial expression, EEG, GSR, ECG, EMG and survey technologies. Founded in 2005 iMotions has offices in Copenhagen, Denmark and downtown Boston, US, and the solutions are utilized in 40 countries around the world within leading academic institutions like Yale, Harvard, Stanford, MIT and leading brands like P&G, Nestlé and Kraft.