Capture the full story
with the world’s leading biosensor platform
Measure beyond focus groups
Biosensor data helps you collect and conclude insights that get closer to the root of the story, thanks to nonconscious and behavioral cues that go beyond how audiences think they feel.
Resonating with your audience?
Leverage the power of biosensor data.
How do you know when your creative, ads, TV show, trailers or movie resonates with audiences?
Use technologies like eye tracking to measure visual attention, facial expression analysis to detect expressed emotions, and electrodermal activity to understand emotional arousal to get closer to understanding actual emotional responses, engagement, and attention in real time.
Global storymakers are using iMotions
The iMotions platform works with any kind of biosensor
Learn from your audiences’
Wherever you are in your media production or distribution cycle, capturing and analyzing biosensor data helps you discover insights that can make your stories better.
Enabling Emotion-Driven Audience Insights for Movie Trailers
Dan Schönemann and Morten Thomsen sought out the iMotions Enablement Services team when they wanted to gather better audience data on movie trailers for a collaborative project involving Nordisk Film, The Danish Broadcasting Corporation, The Danish Film Institute, and Biografklub Danmark. By using Galvanic Skin Response to test trailers, iMotions helped them push beyond relying on how audiences think they react to trailers, to discovering how they actually respond emotionally.