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Capture the full story

with the world’s leading biosensor platform

Measure beyond focus groups

Biosensor data helps you collect and conclude insights that get closer to the root of the story, thanks to nonconscious and behavioral cues that go beyond how audiences think they feel.

Resonating with your audience?

Leverage the power of biosensor data.

How do you know when your creative, ads, TV show, trailers or movie resonates with audiences?

Use technologies like eye tracking to measure visual attention, facial expression analysis to detect expressed emotions, and electrodermal activity to understand emotional arousal to get closer to understanding actual emotional responses, engagement, and attention in real time.

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How do biosensors capture human attention and emotion?

Present your creative, synchronize biosensors, manage respondent data, and analyze nonconscious human responses – all in the iMotions platform. Click on each icon to learn more about the biosensor module.

Global storymakers are using iMotions

The iMotions platform works with any kind of biosensor

iMotions works with these partners and more:
Tobii
Affectiva
Shimmer
Neuroelectrics
EyeTech Digital Systems
Empatica
Biopack
Emotiv

Learn from your audiences’
psychophysiological responses

Wherever you are in your media production or distribution cycle, capturing and analyzing biosensor data helps you discover insights that can make your stories better.

 
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Advertising effectiveness

Improve ROI by digging into viewer attention

 
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Media testing

Use A/B testing of different versions to optimize content based on audience engagement

 
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Audience insights

Assess with more than just demographics – answer when and why respondents are enthralled or distracted

 
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Communication research

Measure how messages are encoded and decoded from a cognitive perspective

 
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Narrative development

Measure reactions to storyboards or animatics

 
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Format validation

Gauge audience responses to pilot episodes, genre conveyance or new entertainment packages

 
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Event assessment

Measure emotional intensity during immersive or experiential offerings

A new way to keep advertisers in the game

BusinessCustomer case

SPARK uses the iMotions Platform to track eye movements and measure brain activity (EEG) to analyze players’ visual attention, emotional engagement and frustration levels elicited by ad display during mobile gameplay.

Want us to carry out your study?

Contact our Enablement team

The iMotions Enablement Services team is here to help you become the best behavioral science researcher you can be.

We minimize the research learning curve to help you execute your own high-quality human behavior research in a cost-effective way.

Contact our Enablement team about pilot projects, training and workshops.

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Want to know more?

Read our collection of articles within human behavior research

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Publications

Read publications made possible with iMotions

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Follow our blog contributions from our expert PhDs

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