Objectively measure what humans do, feel and say, and get a fuller picture of the user experience. Using eye tracking and facial expressions gives you access to a great range of data that provides a more empirical understanding of behavioral patterns.
Measure non-verbalized emotions and feelings
The subconscious mind drives behavior. Once frustration or difficulty kicks in, motivation is dropped. Emotions are subconsciously driven, and correlate with a user’s perception. Measure the intensity of users’ emotions like frustration and joy, to understand the experience and pinpoint potential problem areas.
Understand attention and cognitive states
Adding eye tracking and other psychophysiological measurements such as facial expression analysis, GSR, and EEG provides a deeper understanding of users’ nonconscious attention and cognition. With these measurements, it’s easier to understand where users look, their level of cognitive workload, and their nonverbal responses.
Super charge existing qualitative methods
Augment your existing qualitative methods with eye tracking and biometrics to objectively quantify users’ behavior. Quantify attention and emotions in already existing sessions.
Add quantitative methods to UX
With the iMotions UX solution it’s easy to create quantitative experiments. All objective data can be effortlessly collected, and aggregating data is fast. Deliver strong reports and arguments for significant UX changes and make better decisions based on behavioral data.
Get Better Answers with Biometrics
Learn how the iMotions platform can help you gain deeper insights