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Next level User Experience Research

For web, mobile, and physical product testing

User Experience insights

Get deeper insights into user experience

Objectively measure what humans do, feel and say, and get a fuller picture of the user experience. Using eye tracking and facial expressions gives you access to a great range of data that provides a more empirical understanding of behavioral patterns.

Measure non-verbalized emotions and feelings

Measure non-verbalized emotions and feelings

The subconscious mind drives behavior. Once frustration or difficulty kicks in, motivation is dropped. Emotions are subconsciously driven, and correlate with a user’s perception. Measure the intensity of users’ emotions like frustration and joy, to understand the experience and pinpoint potential problem areas.

Measure non-verbalized emotions and feelings

Understand attention and cognitive states

Adding eye tracking and other psychophysiological measurements such as facial expression analysis, GSR, and EEG provides a deeper understanding of users’ nonconscious attention and cognition. With these measurements, it’s easier to understand where users look, their level of cognitive workload, and their nonverbal responses.


Super charge existing qualitative methods

Augment your existing qualitative methods with eye tracking and biometrics to objectively quantify users’ behavior. Quantify attention and emotions in already existing sessions.

User Experience Scenario

Add quantitative methods to UX

With the iMotions UX solution it’s easy to create quantitative experiments. All objective data can be effortlessly collected, and aggregating data is fast. Deliver strong reports and arguments for significant UX changes and make better decisions based on behavioral data.

Adding quantitative data to UX research

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Dan Berlin
VP of Experience Research