Measure human experiences in gaming and VR
with the world’s leading biosensor platform
Break new ground
Gaming experiences can be hard to quantify
But you can hit the mark on understanding the implicit emotional engagement that is so integral to successful gaming products. A combination of advanced biosensor-based methods allows for measuring immersion, presence and flow, providing a richer understanding of what makes a game enjoyable.
Capture and measure immersion
Go further with biosensor data.
iMotions elevates your gaming experience measurement capabilities by integrating biosensors like Eye Tracking, GSR, Facial Expression Analysis, EEG, ECG and more during experiences in mobile, console, experiential, and VR environments. This data provide robust and detailed feedback about how participants respond to the game.
The iMotions Platform allows you to collect and record behavior and emotions on e.g. strong feelings of physical existence in the game, feelings of mastery and absorption while completing a task, and the level an individual blocks out external stimuli.
The iMotions Platform works with any kind of biosensor and VR
An all-around solution
Immersion. Presence. Flow.
Game development & UX/UI testing
- Diagnose problem areas where users are less engaged
- Determine the impact of user interfaces and art on gameplay
A new way to keep advertisers in the game
SPARK uses the iMotions Platform to track eye movements and measure brain activity (EEG) to analyze players’ visual attention, emotional engagement and frustration levels elicited by ad display during mobile gameplay.