Girl choosing granola in a supermarket wearing eye tracking glasses and GSR

Unlock the power
to assess buyer behavior

with the world’s leading biosensor platform

Determine what motivates consumers

Our world and our decision-making processes are getting ever more complex. Brand leaders need more information on the underlying cognitive processes and emotions that influence consumer behavior. With iMotions you can take a clear step towards objectively understanding what really drives the shopping experience and purchase decisions.

About more than the shelves

Go further with emotion metrics

The iMotions Software Platform is an incredibly useful tool to code and describe behavior in an accurate and quantitative way. You can easily synchronize multiple data streams from Eye Tracking, EEG, Galvanic Skin Response and Facial Expression Analysis and set up, gather and analyze all your behavioral data in one place.

The software allows for stimuli presentation in almost any form, from images, videos, and websites, to real-world settings, VR environments, simulations, and beyond. The result is a more complete understanding of consumer behavior that translates into faster, more validated marketing and sales.

Participant wearing eye tracking glasses in a supermarket

How do biosensors capture human attention and emotion?

Present your creative, synchronize biosensors, manage respondent data, and analyze nonconscious human responses – all in the iMotions Platform. Click on an icon to learn more about each biosensor module. 

The world’s biggest brands are using iMotions

The iMotions Platform works with any kind of biosensor

iMotions works with these partners and more:

Understand your customers’ motivations and feelings

at every stage of the product cycle

  • Product development
  • Package design and placement
  • E-commerce & UX optimization  
  • Predictive buyer behavior
  • Marketing & Communication
  • Consumer insights
Participant wearing EEG and smiling

Industry Standard for Consumer Research

BusinessCustomer case

Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.

Need help with your research?

Contact our Enablement Services team

The Motions’ Enablement Services team is here to help you become the best behavioral science researcher you can be.

Our mission is to minimize the research learning curve for our clients, and to help you execute your own high-quality research in a cost-effective way as quickly as possible.

Our Enablement Services include study design, data processing and analysis, and insights generation.

Employee portrait (Samir)

Want to know more?

Read our collection of articles within human behavior research


Read publications made possible with iMotions


Follow our blog contributions from our expert PhDs


A monthly close up of latest product and research news