Unlock the power
to assess buyer behavior
with the world’s leading biosensor platform
Determine what motivates consumers
Our world and our decision-making processes are getting ever more complex. Brand leaders need more information on the underlying cognitive processes and emotions that influence consumer behavior. With iMotions you can take a clear step towards objectively understanding what really drives the shopping experience and purchase decisions.
About more than the shelves
Go further with emotion metrics
The iMotions Software Platform is an incredibly useful tool to code and describe behavior in an accurate and quantitative way. You can easily synchronize multiple data streams from Eye Tracking, EEG, Galvanic Skin Response and Facial Expression Analysis and set up, gather and analyze all your behavioral data in one place.
The software allows for stimuli presentation in almost any form, from images, videos, and websites, to real-world settings, VR environments, simulations, and beyond. The result is a more complete understanding of consumer behavior that translates into faster, more validated marketing and sales.
The world’s biggest brands are using iMotions
The iMotions Platform works with any kind of biosensor
Understand your customers’ motivations and feelings
at every stage of the product cycle
- Product development
- Package design and placement
- E-commerce & UX optimization
- Predictive buyer behavior
- Marketing & Communication
- Consumer insights
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.