Eye Tracking and HCI (Human Computer Interaction)

Human computer interaction is becoming a more important area of study each and every day. With the explosion in personal computing devices like smartphones, tablets & laptops combined with the internet of things (IoT), there needs to be more focus on elements of the user experience.

Eye tracking can help tremendously in the evaluation of how consumers are using a website, app, product, or any type of interface in general. Actually capturing their visual evaluation gives invaluable information about clearing obstacles to completing a task.

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For programs and user interfaces, it’s possible to use eye trackers in suitable ways to collect solid data. The user of a mobile eye tracking stand can help keep smartphones and tablets in a fixed position for accurate data collection. You can also place a remote tracker under a normal screen to capture a user on a laptop or desktop interface. If this setup doesn’t work, you can also use mobile eye tracking glasses to capture everything in an environment that someone observes, which can be especially useful for simulators, cockpits, and other mixed-design environments that are not necessarily all digital.

Metrics collected from eye trackers, like gaze and fixation data, can be used to identify points that may be confusing or to generally see how individuals and groups move from one task to another. Any place identified to reduce friction can help make a user experience more enjoyable.

Tracking eye gaze is not limited to just interfaces, as you can also leverage mobile trackers to see how individuals are interacting with ergonomic features of devices, as well as a screen. Some researchers even connect eye tracking glasses with EEG to derive data on how the brain processes different aspects of something being interacted with. However, these experiments are best set up with a great software platform powering data collection. Schedule a demo today to see how the iMotions biometric research platform can help your eye tracking and human computer interaction efforts in product design!